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Isn't Delaney one of the biggest reasons why we don't have a playoff?
No one inside college football wants a playoff. They don't want to see money go to shit schools that draw 15,000 fans a game. Also, with television contracts for the regular season skyrocketing, they don't want to endanger that, especially since the money goes only one way. Delany gets his marching orders from conference ADs and presidents. Other conference presidents do likewise.
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We should have a choice in this matter since the average person and even the average sports fan isn't going to be a high volume consumer of a specific college conference.
The average sports fan in most of the Big Ten's geographic footprint is pretty likely to be a high volume consumer of Big Ten athletics. That's why the monthly carriage rates can be so high; because lots of fans will leave their carrier if the network is not provided. Look at it this way: more people in Chicago watched the Northwestern/Auburn and Penn State/LSU bowl games on New Years Day a couple of years ago than the winter classic game at Wrigley Field. NU and Penn State aren't even all that popular in Chicago. That's pretty much entirely do to conference loyalty.
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Most sports fans rank college sports lower than the pros and now you are talking about the Big 10 which is a 2nd-rate conference.
In terms of popularity (which is all that really matters for TV revenue), the Big Ten is either first or a close second to the SEC. As far as popularity, college football is either second to the NFL or third to the NFL and MLB. Probably second. It's less popular than the professional sport but more popular than pretty much every single other sport. And frankly, the rationale for paying lots of money for the Big Ten Network is much higher than for the NFL Network, since 1.) there are more live football games, 2.) there is basketball and other sports, and 3.) All of the games feature teams that people within a limited geographic area tend to care a little bit about, unlike the average Denver/San Diego Thursday night game.
It's also quite a bit of literature that suggests that unbundling cable will not mean lower bills overall. See (
http://www.stanford.edu/~ayurukog/bundling_welfare.pdf), for example. Frankly, sports programming keeps most of the rest of the cable networks afloat. Very few people get cable specifically for Lifetime, et al, and with most of those shows available online there's almost no need for cable if you don't mind waiting a day. The $1.00/month BTN is subsidizing the $.10/month SyFy much more than the other way around.