This remains the definitive article for why people should be skeptical of Morey:
https://thecauldron.si.com/the-man-who- ... .a1ou0fr6aThe problem with Morey is that he's a celebrity analytics guy, not just an analytics guy. This means people inclined to be pro or anti-analytics will too often view him entirely through the prism of their stance and use him as evidence for or against their position. That's why you always get gaudy puff pieces about what a revolutionary he is from internet basketball geeks convinced that analytics are still marginalized and not respected enough and that's why you'll get skeptical ex-athletes like Barkley calling him a dumbass. The former problem is the one highlighted in the above article, and this is one of the money passages from it:
Quote:
So how is it, exactly, that Morey image persists as some kind of revolutionary figure in the media, a guru among casual fans, and a role model to aspiring front-office employees? The parameters for critique and praise of him seem to have been reshaped. In reality, the remaining, stubborn talking point in favor of his purported genius is an empty truism: give him enough time and job security, and he might have a team that contends someday, eventually, maybe.
This era of advanced statistical analysis and alternative sports journalism is supposed to mark the exposal of sports narratives out of step with reality, not the perpetuation of them. Still, Morey has emerged each season with new profiles of his brilliance which regurgitate the same erroneous talking points we’ve been fed before. Instead of serving as a corrective for misguided narrative, the media has become married to it.
The problem is that since he's the analytics guy, people assume every move he's made is the result of cold scientific rationalism when his history as GM also features moves that appear downright contradictory or even impulsive.
The biggest case study of the impact of analytics in the NBA arguably isn't transaction-happy Morey or tanky-heavy Hinkie, but the Spurs, who were hiring consultants for analytics long before teams started creating formal departments and Morey was organizing the first Sloane conference. They were quietly* gathering their own data for years and the evolution of their play style while still largely being guided by the same core 3 of Duncan, Parker, and Ginobili is in part a result of that.
*This is incidentally one of the reasons I think some of the analytics journalism remains as transfixed on the guys who were big names the earliest, like Morey and Hollinger. Most of the people now doing impressive work in the field are signed by franchises at this point and most of the most useful data they're gathering is proprietary.