Chicago Magazine writing about the night they tried to honor Dollar Bill:
http://www.chicagomag.com/Chicago-Magaz ... Breakaway/Rocky Wirtz, the oldest son, the man who was now in charge, braced himself. He had tried to warn his family—Peter, in particular—about what would happen, what they had let themselves in for. But nothing could have prepared the family for what followed. Grumbles grew into jeers, jeers into hisses and catcalls. Then, at the first mention of Bill Wirtz’s name, a rolling thunder of boos—loud, sustained, and angry—swept the stands like a moving curtain of dark rain.
Rocky took it. He had no choice.
But as he watched the stricken faces of his family—trying not to show the deep pain he was feeling at the display of disrespect and contempt—he was more convinced than ever of the rightness of what he was about to do. He was going to save the franchise his family had built and redeem the family name that had become so despised. And he was going to do it the only way he believed would work: by reversing the key business principles his father had held most sacred, by doing the very things his father, famously, vehemently and tenaciously, had declared should not be done.