I talked to Charlie Steiner, who is interested in the Sox job, he said Infinity wants North to play some big role with them getting the Sox so that his morning show will get better ratings.

So the first step is identifying the problem, in this case admitting you have crappy morning ratings, although they are not realizing that the real problem or reason for that problem is North himself?

Giving him an all topic variety morning show, Comic Book Guy may dub that the Worst Move Ever.

Thanks for the info fenway.

Charlie Steiner? It's bad enough we have Farmer & Joniak & Thayer (thank you Ted Cox) but outsider Charlie Steiner? Must be a Mitch pick from his religious rolodex.

I talked with the Burrito guy and he said the same thing,

The theory being people listen to the Sox and then they listen to Mike North in the morning. Hmm?

Even if that works, In Theory, then they listen and go back to Mancow, Johnny, etc.

I know we are all complete morons on the board and we are even incapable of knowing what we like and dislike, but the issue is clear.

They know what needs to be done.

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