If it weren't for the fact that he is such a totally despicable human being, I would almost feel sorry for North and his current last gasp of shameless self-promotion.

It must be awful steering a ship, hitting an iceberg, and watching the water come up higher and higher, knowing the inevitable sinking is near.

The pleading for billboards, the bad ad behind the plate at Sox Park, sitting and posing in the front row at the cell, begging to be on Channel 5, begging to be on ESPN, Caucasian Man, the videos, starting the Dempster flap, driving drunk and promoting it as if it were something special - the list is endless.

No matter how many times you get your name in the paper, Mr. North, when a new listener tunes in to the show it only takes about fifteen minutes for them to figure out what garbage it really is.

As the new "hit," the Bookie Priest would say -- "Ahh-men!"