The WISE GUYS!

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Keeping Score - I didn't come here looking for your personal web log, so go get your own blog if you want to spew forth, but don't waste our time. Score Producer as Guest

I can't see why this is so difficult to understand. ESPN airing the play-by-play of the Sox would ABSOLUTELY prevent the score from gaining listeners during that time. In fact, that's likely why the ratings were steady because during the evening slot when the sox were on MVP, the score had fewer listeners than a normal night...because a huge majority of those regular listeners had the radio broadcast on. If you're in teh car and the Sox are playing in the World Series at that very moment. what are you going to be listening to? There's no debate, and it wouldn't matter what's on the score. Not to mention, they were the flagship at the time and the majority of fans of a particular team tend to stick with the flagship during the big stretch.

Sports is a very specific audience. Sports fans are going to pick between one of two stations in this town, and when the Sox are in the series, there isn't much the score could've done. Unless you are complete loser (and there's at least one on this board) you're not listening to two stations at once.

Come On, Come On - 3 things from the Radio 101 playbook: The Sox are the second banana baseball team in this, so you're not gonna have a big jump in listeners anyway; and since most people would rather WATCH a Sox world Series than Listen to it - again, not a big jump in listeners; and since radio ratings are averaged over a 3 month period and the six only played 4 World Series games in about a week - again, WMVP gets no bump from that. If you don't believe me, check the Comiskey attendance, they're just not a big draw in person or on the radio. If they were, WMVP would be in the Top Ten; instead they barely sniffed the top Twenty.

Damn! I'm really beginning to think you're sleeping with North.

Dude?!?!

Have you ever been laid?

Other than by Mike of course.....

Oh come on, we all know North is king of talk radio!! LOL!!!!!!
It is sad, but very true, that the station that is "local" puts out such an inferior product. No matter what keeping score tries to tell people, the score puts out an inferior product and listeners know it. Your post states the case very well.

In my personal opinion, I think WSCR would spank WMVP without any doubts, if there was a qualified co-host to keep up with North (or that North could keep up with?), and they get rid of the non-sports talk.

Having said that, I think more people just listen to Mike & Mike right now. I think that is a valid belief.

No offense, I don't think Stock and Jocks is the reason, and I think everybody knows Murph and Fred is not the morning show.

At this point, I would take four hours of Stocks & Jocks over Pappy.....

Keeping Score,

Flawed or not, the ratings are the scorecard for the radio business. They have been for a long time. The excuses you are making about ESPN manipulating the ratings, or stocks and jocks making people forget to change the station are ridiculous. You like the North show, good for you. But open your eyes, you are out numbered in this category by a landslide. And you know what? The ratings back it up, so enjoy the North show. You're part of a very unique group.

Ratings conversation is fairly boring stuff. What I would like to know is whether the Sox increased the overall pool of people listening to sports talk. Did 1000 and 670 see a combined rise that it would have a chance to sustain.

Also Keeping, I think you meant apex not zenith.

Average attendance at a Cubs game: 40,000.
Average attendance at a Sox game: 20,000. (during a World Series year!) This math thing is really very easy. It's the same with radio: WGN got huge ratings with the Cubs - WMVP got almost nothing with the Sox - that's why they bailed on the deal and let WSCR have it. What other hard cold facts do you need?

Factually speaking the White Sox averaged 31,000 this past year

You're right on this: numbers can be "cold hard facts". However, your cold hard facts don't support September and October. So what, they averaged less over the course of an entire season than the Cubs, but as in most towns (except Atlanta), when the playoffs come around all sorts of fans you didn't know you had start popping up. Did you see the Cell during ALL of the playoff series? It was like Yankee Stadium. I know for a fact is wasn't easy getting a ticket.

I love the people on this board that like to break out the "Radio 101" text book and try to tell us all the fundamentals of the business like they know what the hell they're talking about. The Sox being second place to the Cubs means nothing when the postseason rolls around. Most people got caught up this year toward the end of the season, Sox fan or not.

The bottom line is, most sports fans in September and October (which is where this latest trend is coming from) were likley listening to the Sox, not the Score, when they were in their car. Not to mention those people at home that were watching on TV and wanted the hometown call. Again, sports fans have two choices in this city, and I'm not sure what kind of Chicago sports fan you are if during this stretch run and especially the playoffs you weren't listening to the games when you weren't in postition to watch them. That's what most sports fans did in Chicago and that's why the score didn't gain any listeners because the nightime was so lopsided.

Funny that you make those points when you have stated numerous times that it wasn't a big deal that North was unprofessional by not staying up to see the end of Game 3. If you know that, why didn't your idol North know it. Maybe people listen to Mike and Mike because they watch the sporting events they talk about.

So the way I see it...his shows ratings are like life. You only get out, what you put in.

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Thank you. I thought 20k was too low.