Okay kids: the idiot who signed the giant North contract - and was then fired for being so stupid - is now returning to Run The Whole Company! Rado is full of idiots. (hello Drew Hayes...)
Dan Mason returns to CBS Radio (and is Joel Hollander going to Sirius?)
The former president of CBS' radio division, Dan Mason, will replace Joel Hollander as CBS Radio's president and chief executive on April 16th.
Mason left CBS Radio back in 2002 but has been a consultant and adviser for CBS Radio, as well as a variety of clients. Dan Mason worked closely with iBiquity as part of his consulting gig, and his focus will likely be to grow the HD Radio segment of CBS Radio.
"Part of this will be about the core business, making sure we're making the right decisions from a programming standpoint as well as a sales standpoint," Mason told the Wall Street Journal. "The second part is to nurture digital efforts."
Mason echoed a similar statement for the New York Times, "To grow our business, it is a combination of two things: executing for our listener and to explore all the new things that high-definition radio will bring."
So what's to become of Joel Hollander? His departure wasn't unexpected - though a bit sooner than expected - as he told the suits at CBS that he planned to leave when his contract expired at the end of the year.
Rumors abound that Hollander might be making the move to Sirius to sit alongside his mentor Mel Karmazin, but Inside Radio thinks those rumors have little merit. Time will only tell.
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