Fruit Stripe Gum, something of a childhood icon for many gum chewers over the past five decades, will soon head over the rainbow with its multicolored zebra mascot Yipes — seemingly for good.

The manufacturer of Fruit Stripe Gum, the Chicago company Ferrara Candy Co., said in a statement it had made the “difficult decision” to discontinue the product, but that customers may still be able to find it at select retailers across the country.

“The decision to sunset this product was not taken lightly, and we considered many factors before coming to this decision, including consumer preferences, and purchasing patterns – and overall brand trends for Fruit Stripe Gum,” the company said.

Fruit Stripe may have been best known for its oversized packs of spectral-striped gum sticks, each bearing a distinct fruit flavor that typically faded away quickly upon chewing. For years, the packs contained temporary tattoos of brand mascot Yipes the rainbow zebra that kids could apply to their arms, legs and faces; gum chewers often joked that the tattoos lasted far longer than the gum’s flavor did.

RIP to one of the worst flavor lasting gums on the market. The flavor literally lasted for 1-2 min and that's it.

It was an awesome minute or two though.. Wait...