friday fung wrote:
From Chicago radio and media dot com
"In the always hotly battled contest between Chicago's two sports talkers, WSCR-AM and WMVP-AM are almost tied, with a slight advantage to WSCR in the Persons 25-54 demographic. Except for mornings, where WMVP now beats WSCR with a 3.4 share compared to a 3.1 share, The Score is slightly ahead in every other daypart. The only place they are far ahead is in Middays with The Score owning a 2.8 share over ESPN1000's 2 share. In the station's targeted demographic of Men 25-54, overall WSCR now has a 4.2 share versus WMVP's 3.8 share."
I say it's the hockey talk that does it......but that's just me!
WMVP has closed the gap significantly in recent Months. If this trend continues, the Score will feel compelled to shake up the lineup, which is exactly what I am hoping happens. Mac & Boers need to work together again.