Jumped this out of the Rick Sutcliffe thread as it doesn't apply to ol' Redbeard.
Mac wrote:
As for mentioning the competition... it's never been a big deal to me. It's not everybody's style, but I won't operate as if other stations don't exist. Spiegel, I found out on the air several weeks ago, feels the same way. Not really a right or wrong here... just a choice of style. We're choosing to be real.
It might be real, but it's turning out to be a real good way to get people to tune into your competitor's product; which they are already doing and staying there. Look, I'd rather listen to you and Speigs over Tom and Silvy(because I think Silvy is on the path to turn into the 21st century version of Mike Murphy, and that's just really sad;) but right now your product needs to get strengthened and right quick. You two just took it on the nose; and you need to establish a good run. Some ideas are working, others are not.
Yes, you were off for a week in July; and the competition took advantage of that. You already alienated 1/2 of the listening audience WSCR once had in middays; because Cubs fans stay loyal to a product no matter how bad it sucks and they're not going to give you the time of day since you replaced their beloved champion of the Quality Bullpen Start....I mean stat. My suggestion is play clown soundbytes and yell "Vuuuuuuuuuuke" and they won't notice the difference. Maybe mention Brown's chicken or slaughter the crap out of a website name while clapping. They might come back as they'll think an idiot is back broadcasting from noon 'til two!
Honestly though; not a show goes by that Mike North, Jurko, Harry, or ESPN does not get mentioned by one or both of you. I'm not saying never speak their names; but for crying out loud the amount you talk about them (and Mike North sound drops? I'd lose them too if you haven't noticed that around this board, the man is rather hated and vilified.) I know you're friends with all of the above mentioned names; but really, unless you really are finally going to hit the Tiny One with a double barreled blast of how much he sucks as a radio personality and you can't stand his ever living 'love the sausage pattie' fat ass, get over talking about them.
I know both you and Spiegs are big into music. But guess what, not all sports fans are. I've been one of your defenders that you are not "Mike North like" but you two with music is like North with his political views.
I don't know if the "4 headed producer" is what is causing this; but your show is like a big ol' random crap fling to the wall and sees what sticks. But you're now coming in on three months on the air; you've got to get your show defined and build the audience.
You've got time to right the ship; but really, the talk about 'bad ratings' and 'bad shows' should go by the wayside, (because the ratings are agreeing with you) and along with all the stuff not related to sports until you can get a strong listening audience. You were the straw that stirred the MJH drink; but right now there's very little in the cocktail glass, Mac. Get some solid segments; get some solid sports talk, get a local correspondent or two to appear exclusively on your show, and get the show moving. With football season right around the corner; you can't get at least one Bear to talk shop with your show once a week the day after the game?
Love the show; but there are times I've got to turn it off. When Spiegs and Sayers fight like two girls over what to drink at a ballpark? Might be fun for the few in the room and the few producers there; but it makes for dial changing radio.
WSCR is supposed to be Chicago sports. Middays WSCR has a chance of actually being focused on the local sports teams, instead of the shape of Erin Andrews ass and "love me some/couch slapping/my wife or my radio partner" bits. And if its all about bits that's actually driving the radio? Come up with something better than "Crack Slippers."