Douchebag wrote:
I'm not saying all season holders are scalping, but if people are willing to pay those prices on the secondary market, then people are also willing to pay those prices at the ticket window. The stadium is filled every game, and will continue to be filled every game. Unless people stop showing up, I don't think ticket prices are a problem.
You are absolutely correct. The Bears really do need to raise the prices quite a bit... It should cost around $100 for the upper deck seats, and then price it out from there. This maximizes the Bears return. If for some reason seats don't sell, then you start reducing them before the game. So if you have a Sunday noon game, on Wednesday, you reduce the worst seats from $100 to $85. On Thursday, they go to $75. On Friday, $60. On Saturday $50. Or whatever you think is the "bare" minimum you need to break even on the seats.
The problem is that you look like a jerk to everyone, but the same people that are calling you a jerk, are happy they can get the seats on Thursday for $75.
You have literally millions of people at least semi-interested in your product. About 9.5 million are in the Chicago area. Compare this to Indy with 1.7 million. In Chicago, with the second smallest stadium in the NFL and the second largest market, you can pretty much dictate your price. Giving the money up to someone else is just silly.