Here is the entire Feder article:
http://www.robertfeder.com/2015/11/24/waddle-silvy-most-valuable-to-mvp/ After the intro below he gives details by time slot and total rankings,
When it comes to sports radio in Chicago, “Waddle & Silvy” are in a league of their own.
Tom Waddle and Marc Silverman, now in their 10th year together as the afternoon duo on ESPN Radio WMVP AM 1000, dominated the sports/talk genre in Nielsen Audio ratings released Monday.
For the survey period from October 8 to November 4, Waddle & Silvy not only turned up in the top 10 among all afternoon shows but finished first among men between 25 and 54, the station’s money-making target demographic.
“Waddle has really turned into the Johnny Morris of this era,” program director Adam Delevitt said in comparing his No. 1 star to another former Chicago Bear who reigned as the city’s most popular sportscaster for decades.
Delevitt also pointed to strong ratings for midday host David Kaplan just two months after he joined ESPN 1000 from Tribune Media news/talk WGN AM 720, where he’d been a fixture for 20 years.
The only sports talkers among the top 10 morning shows were Mike Mulligan and Brian Hanley of CBS Radio WSCR AM 670, who ranked second among men between 25 and 54.
As expected, Chicago Cubs postseason play helped boost ratings for CBS Radio WBBM AM 780, but not enough for the all-news station to overtake iHeartMedia urban adult-contemporary WVAZ FM 102.7 for the top spot overall. As of the December survey, according to Ron Gleason, director of news and programming, WBBM Newsradio will return to a full-time simulcast with WCFS FM 105.9, presumably putting the combo back on top decisively.
With the Cubs moving to The Score (replacing the less popular Chicago White Sox broadcasts), the competitive ratings picture could look a lot different this time next year.
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Frank Coztansa wrote:
I don't waste my time with the Cubs.