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 Post subject: How does B&B...
PostPosted: Tue Apr 29, 2008 12:28 pm 
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Lose to MJH every book with the lead in audience that they receive from MURPH day in and day out.

I bet Murph's lunch from Brown's tastes better every day. Try and hold the audience you are given fellas.


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PostPosted: Tue Apr 29, 2008 3:42 pm 
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It might have to do with the fact that Murph goes against The Mike Tirico Show.
I believe MJH carries the highest ratings for any show on WMVP.
What exactly were Murph's numbers?
I think the better question is this. Why are Waddle and Silvy's numbers lower than Mully and Brian?
I don't know if I consider either one to be better than the other.

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PostPosted: Wed Apr 30, 2008 9:33 am 
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TB's History Teacher wrote:
It might have to do with the fact that Murph goes against The Mike Tirico Show.
I believe MJH carries the highest ratings for any show on WMVP.
What exactly were Murph's numbers?
I think the better question is this. Why are Waddle and Silvy's numbers lower than Mully and Brian?
I don't know if I consider either one to be better than the other.


This is becoming a habit with you. The question was" How does B&B lose the phenomenal lead in that Murph provides?" Why are people in such a hurry to leave SCR once Murph is done? You know, the guy they make fun of all the time. When B&B were losing middays to Mariotti and others, they blamed it on a poor lead in from North. Well now you have the listeners, why are they turning them off?


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PostPosted: Wed Apr 30, 2008 12:28 pm 
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Once Murph leaves the airwaves, listeners heading straight to AM 1000. roll:

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PostPosted: Wed Apr 30, 2008 6:13 pm 
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I "can't" stand listening to B&B! Anyone who listens, has much time to waste. They never give a listener any information worth listening for. Entertainment value isn't even good. I always turn them off after Murph.


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PostPosted: Wed Apr 30, 2008 10:54 pm 
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TB's History Teacher wrote:
Once Murph leaves the airwaves, listeners heading straight to AM 1000. roll:

Well biggusdickus, it's obvious about a ratings point or more goes somewhere after 2:00. :roll:

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PostPosted: Wed Apr 30, 2008 11:56 pm 
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I'm not surprised if Murph listeners go somewhere else after he's off the air.
Murph and B and B are two entirely different shows, and I believe that they appeal to different types of listeners.
Listeners don't have a great sports talk option other than Murph from 12-2. That's not the case from 2-6.
It's also local vs. national. He's also developed a more loyal listenership than North. Murphy's act hasn't grown tired with a decent number of Cubs and baseball fans.
Why so quick with the name-calling? Chill.

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PostPosted: Thu May 01, 2008 12:38 am 
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TB's History Teacher wrote:
Why so quick with the name-calling? Chill.

What name calling? Wasn't biggusdickus your old name?
That Chill stuff tastes awful. I wouldn't recommend wasting your money on it.

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PostPosted: Thu May 01, 2008 8:08 am 
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Maybe that was my original screen name -- in your mind.
I remember having a few verbal jousts with you during my first few months as a poster. That was probably what you thought about me -- and maybe still do. Fine.
Back to the Murph thought. If you look at the shift breakdowns by percentage, you will notice that the cumulative number is between 8 and 10. It's just a matter of how much of that pie you can take in your slot. That's why I believe Murph's numbers would decrease if he switched to afternoon drive. He'd be facing a local show with a solid listener base. I think B and B's numbers would be higher in another time slot. At this point, all of this is speculation.

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PostPosted: Thu May 01, 2008 11:14 am 
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Quote:
TB's History Teacher wrote:
Maybe that was my original screen name -- in your mind.
I remember having a few verbal jousts with you during my first few months as a poster. That was probably what you thought about me -- and maybe still do. Fine.
Back to the Murph thought. If you look at the shift breakdowns by percentage, you will notice that the cumulative number is between 8 and 10. It's just a matter of how much of that pie you can take in your slot. That's why I believe Murph's numbers would decrease if he switched to afternoon drive. He'd be facing a local show with a solid listener base. I think B and B's numbers would be higher in another time slot. At this point, all of this is speculation.


Actually, it is not speculation at all, you are Terry's history teacher, and a revisionist one at that.

B&B were beaten during the mornings by Mariotti. And it wasn't close either.

Murph's numbers may decrease, but it stands to reason that they would not decrease as much as B&B. Also, Murph won mornings when he was there.


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PostPosted: Thu May 01, 2008 4:10 pm 
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Seacrest wrote:
TB's History Teacher wrote:
Maybe that was my original screen name -- in your mind.
I remember having a few verbal jousts with you during my first few months as a poster. That was probably what you thought about me -- and maybe still do. Fine.
Back to the Murph thought. If you look at the shift breakdowns by percentage, you will notice that the cumulative number is between 8 and 10. It's just a matter of how much of that pie you can take in your slot. That's why I believe Murph's numbers would decrease if he switched to afternoon drive. He'd be facing a local show with a solid listener base. I think B and B's numbers would be higher in another time slot. At this point, all of this is speculation.


Actually, it is not speculation at all, you are Terry's history teacher, and a revisionist one at that.

B&B were beaten during the mornings by Mariotti. And it wasn't close either.

Murph's numbers may decrease, but it stands to reason that they would not decrease as much as B&B. Also, Murph won mornings when he was there.

If I remember correctly, when Murph was on evenings, he beat MJH in the 6-7 O'clock hour. I don't know how significant that is, but he beat them nonetheless.
Like Murph or not, he always performs well in any time slot.

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PostPosted: Thu May 01, 2008 6:53 pm 
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The demographics of this board skew much lower than the demographics of sports radio in general. And 25-54 is a huge age difference. Even with that I think a bunch of people here don't even qualify. This isn't a particularly robust sample size here on the CSFMB.

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PostPosted: Fri May 02, 2008 12:42 am 
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Murph delivers on the ratings?? I don't believe his morning numbers were that strong. That was one of the reasons for his move to 12-2.
If his numbers are so great, why isn't he on afternoon drive?
If his numbers we're solid, why would his show be condensed to a two-hour slot?

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PostPosted: Fri May 02, 2008 9:47 am 
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TB's History Teacher wrote:
Murph delivers on the ratings?? I don't believe his morning numbers were that strong. That was one of the reasons for his move to 12-2.


For some reason I remember that Murph routinely beat the M&M show during his tenure as AM drive time guy. The expensive failure of the North show, together with the obviously mistaken belief that ANYONE local could beat ESPN's offering were the likely reasons what was a face-saving attempt (oops)

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PostPosted: Fri May 02, 2008 10:19 am 
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Quote:
TB's History Teacher wrote:
Murph delivers on the ratings?? I don't believe his morning numbers were that strong. That was one of the reasons for his move to 12-2.
If his numbers are so great, why isn't he on afternoon drive?
If his numbers we're solid, why would his show be condensed to a two-hour slot?


TBHT:

Many call Murph difficult, I'm sure he would respond that he is demanding. Mitch struggles to handle talent as every PD does. There are days when they dream of removing certain talent, permanently. HOWEVER, Murph has consistently WON every slot he has been in over the years. There is NO ONE else at the Score who can come close to saying that. Like him or not, he is a winner. Only Mitch can tell you why he is not in a particular spot.


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PostPosted: Fri May 02, 2008 10:42 am 
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Regular Reader wrote:
TB's History Teacher wrote:
Murph delivers on the ratings?? I don't believe his morning numbers were that strong. That was one of the reasons for his move to 12-2.


For some reason I remember that Murph routinely beat the M&M show during his tenure as AM drive time guy. The expensive failure of the North show, together with the obviously mistaken belief that ANYONE local could beat ESPN's offering were the likely reasons what was a face-saving attempt (oops)


I believe Murph had the best rating the SCORE has ever achieved in the morning slot.


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PostPosted: Sat May 03, 2008 9:01 am 
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If someone would actually provide the numbers, I would believe their statements even more.
If the guy has won his time slot in what ever position he's been in,
1. Why do you move him out of mornings?
2. Why do you cut his show down to two hours?

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PostPosted: Sat May 03, 2008 9:15 am 
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TB's History Teacher wrote:
If someone would actually provide the numbers, I would believe their statements even more.
If the guy has won his time slot in what ever position he's been in,
1. Why do you move him out of mornings?
2. Why do you cut his show down to two hours?

As was said before, you'd have to ask Mitch Rosen.
But I expect the answer to both of your questions would be Mike North. You know him, the 1.7 million dollar albatross.
He is the prime reason many bad decisions has been made over the last few years at the Score. Hopefully, this too shall pass.

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PostPosted: Sat May 03, 2008 9:33 am 
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I'm sure Mitch will give them to me. :roll:
If Mike is launched, will Murph receive a longer time slot?

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PostPosted: Sat May 03, 2008 10:05 am 
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TB's History Teacher wrote:
If Mike is launched, will Murph receive a longer time slot?

I guess you will have to ask Mitch. :roll:
Who cares anyway? What difference does it make? His ratings are good in any time slot he has ever worked, plain and simple.
That can't be said for anyone else at the station.
I am tiring of this little dance. You are either dense or you are just trying to tweek me on purpose.
Whatever the case, this is my last joust with you on this subject. It's like arguing with a woman. If I am going to do that, I'll do it with my wife. At least there is the possibility of sex at the end of that.

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PostPosted: Sat May 03, 2008 8:42 pm 
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All I did was ask for numbers to prove you assertions about Murph's ratings.
You haven't produced that information, and I'm not taking your word for it.
I'm dense?? You haven't answered the question -- with FACTS. I'm the one who has asked on several occasions for proof (numbers) to back up your claims. You've provided me with nothing -- except insults.

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PostPosted: Sun May 04, 2008 3:55 am 
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http://www.dailyherald.com/story/?id=183542


That said, middays remain the Score's time to dominate. From noon to 2 p.m., the Score's Mike Murphy was the top English-language show in town (although "Chicagoese" would probably be a more accurate description of Murph's native tongue) with a 5.4 share, behind only La Ley. From 10 a.m. to noon, Mike Mulligan and Brian Hanley pulled a 5.6 share, behind only La Ley and 'PPN.


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PostPosted: Sun May 04, 2008 8:03 am 
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Thank you for answering my question about the latest numbers.

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PostPosted: Wed May 07, 2008 12:27 pm 
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July 2005 originated "ratings" thread in the Murph section.
MJH 3.9-Murph 3.7 from 6-7 p.m.

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