This is the Spring Book, but still relevant, I think:
Quote:
here’s been much debate about 670 The Score‘s lineup changes, but for the spring book, there’s no denying the station’s performance. The Score won the book opposite ESPN 1000 taking honors for weekday prime (M-F 6a-7p) and full week (M-SU 6a-Mid). The Score was a point and a half to two full points ahead of their local rival.
Sizing up the weekday shows, Mully and Hanley were a force to be reckoned with, finishing 2nd with just under a 7 share. ESPN 1000’s Golic and Wingo gained a few tenths of a point from the previous book but still weren’t inside the Top 10. It’ll be interesting to monitor how Brian Hanley’s exit impacts The Score in mornings, at least in the short term.
Turning to middays, Dan Bernstein and Connor McKnight defeated Kap and Company by seven tenths of a point. That’s the good news. The bad news, the show lost share each month during the book, dropping from a 4.8 in April to a 3.6 in June. Whether that’ll be a continuing trend or a blip on the radar will have a lot to say in how the head to head battle between both shows shapes up going forward.
Between the hours of 12p-2p, The Score’s combination of 1-hour of Bernstein/McKnight and 1-hour Parkins/McNeil, finished nearly two points ahead of ESPN 1000’s Carmen and Jurko.
In afternoons, McNeil and Parkins led the way, coming in 4th, seven tenths of a point ahead of Waddle and Silvy on ESPN 1000. Considering this was the show’s first full book, they were opposite a formidable foe, and McNeil was hampered by vocal issues during the early part of the book, that’s positive news. On the flip side, The Score had the advantage of airing 18-20 Cubs games during the quarter, many of which elevated the daytime numbers, so for Waddle and Silvy to be close given the disadvantage is impressive for 1000 as well.
Dan Bernstein is pissing away another in-demo ratings lead.