Sports stations and streaming -- Technology today and the value of using the internet for your ROI.
Sports stations: With streaming becoming ever increasingly important in your business how have you integrated the technology with your station?

Says Paul Agase, VP/GM, WSCR-AM Chicago:
When it comes to streaming, local sports radio stations have an advantage. Unlike some of the issues that music stations face (i.e. rights clearances), all of this new technology becomes a weapon of on-demand distribution for us. Streaming, podcasting, and cell phone delivery are all important tools for the station to push our unique content out to the listeners. Here at the SCORE, one reason streaming is so important is because a great many of our listeners aren't able to tune in to the AM dial in their office buildings. We also count on it for alternative programming such as special news reports or long form pre and post-game shows for example. The station has also hosted NFL roundtables and playoff preview programs all items that sponsors really like. At the Score we have in excess of 125 streaming only clients. Streaming and our entire web platform is more a part of the DNA of the station than ever before. Beyond just running on air promos driving traffic to the site, it's just part of what we do and how our listeners interact with us.

Paul Agase is a radio genius. Just ask him.