From Boyd’s favorite columnist.
With Chicago sports talk withering, what is ‘The Score’ celebrating?
THERE IS A VAST BONEYARD of faded American corporations that shouldn’t schedule “anniversary celebrations.”
Blockbuster ... Pan Am ... Minnie Pearl’s Fried Chicken.
Which makes it all the more laughable Chicago’s very down WSCR-AM (670) is in the midst of some kind of yearlong “30th Anniversary Celebration.”
What are they celebrating?
Deflated ratings?
A whiz-poor swarm of low-budget on-air drones?
Flatulent, Hindenburg disaster-like management?
Distant echoes of the Bush administrations?
THE MOST RECENT NIELSEN AUDIO book listed “The Score” as No. 22 in the market.
The signal remains “Chicago’s sports leader” since DOA mom-and-plopper WMVP-AM (1000) crawled in at No. 25.
Turtle beats snail.
But those same radio Nielsens also heralded a number of major American cities where sports talk radio is robust and thriving.
Among them, rabid Boston, where WBZ-FM is No. 2 and WEEI-FM is No. 11.
Plus San Francisco (KNBR-AM, No. 4), Dallas/Fort Worth (KTCK-AM, No. 4) and Detroit (WXYT-FM, No. 4).
How about New York (WFAN, No. 10), Philadelphia (WIP-FM, No.

and Washington, D.C. (WJFK-FM, No. 10)?
ALL COMPETITIVE, ALL ENGAGING, all so far from the must-flee sonic slop Chicago is chloroformed with on a daily basis.
“The Score” has had operational highlights. But almost all came more than 20 years ago.
The station signed on in 1992. Prior to that, Dan Jiggetts — the single most important hire in the history of WSCR — was signed to bring instant credibility and likability.
In 1995, Westinghouse bought the operation from Diamond Broadcasting. In 2000, WSCR finally arrived as a full-service, 24-hour signal at powerful AM-670 (tipped more than 18 months before in the sports & media space of The Sun-Times.)
And then its primary loft was over.
SINCE THEN?
In 2014, wily Jimmy de Castro helped hijack Cubs radio play-by-play rights from sinking WGN-AM (720). After one season on corporate sister WBBM-AM (780), “The Score” greeted Joe Maddon, Anthony Rizzo and other myth busters in time to air a World Series-winning year.
More recently, the station has slashed staff and budget. Cubs games now equal dead air. Internally, the lone saving register ring of AM-670 has been the significant influx of advertising revenue from legalized gaming concerns.
And that’s it.
IF THE STATION HAD TO depend upon its relevancy as an infotaining crossroads, it would have about as much standing as the gubernatorial hopes of Downstate who-he? Darren Bailey.
So they are “celebrating” a 30th anniversary at “The Score.”
Maybe Minnie Pearl can have Pan Am fly in the bones from Blockbuster.
• Jim O’Donnell’s Sports and Media column appears Thursday and Sunday. Reach him at
jimodonnelldh@yahoo.com.