Curious Hair wrote:
I didn't listen to Q101 in its heyday (I was busy pumping up the jams, pumping them up on Party Radio B96), but they have a lot of early '90s alternative in the playlist: Pearl Jam, Nirvana, STP, Foo Fighters, but generally nothing from the '80s. Stylistically, the grunge doesn't really fit with their bipolar playlist of electronic-tinged indie (BANKS, Broods, Bear Hands, Wild Cub, Foster the People, and of course Lorde) nor the banjo-ukelele-trust-fund-hoedown shit (Mumfords, Lumineers, Head and the Heart, Lone Bellow, fucking Vance Joy). So yeah, it's a pretty bald-faced attempt to reel in heritage Q101 listeners, and not a very deft one.
it's cashing in on that 90s brand recognition to reel in a bunch of soulless suburbanites who want a twinge of hipster cred without having to leave the friendly confines of a pre-established brand in their head. i think they stumbled onto the pre-existing brand recognition but making a radio station for aging white people who want their pre-existing blankey with that touch of "now" isn't exactly rocket science.
that said, they'll never come up with anything as cool as bringing back the alternative beat/industrial zone or even that half-assed late 90s attempt to exploit the rise of techno/IDM with q101' ELECTRIC TRIP or whatever. i remember them playing
aphex twin's yellow calx over q101 airwaves althought it was proclaimed to be called YELLOW CLAX, and i couldnt figure out if that was a good or a bad thing in the big picture. it didnt matter becuase within a year or so they were just doing post-b96 type pop dance techno shit and that washed away the last vestages of trying t have an even somewhat eclectric electronic music show, which of course started with zoltar the brother frm another planet's "alternative beat" --- man CH, if you made it to the last ~2hrs of that show when he played the deep cuts.... idk if you're an industrial/EBM head but that was some great music listening back in the day. and i don't think this w101 is capable of it, especially now that's tainted by success and that's by and large a success built from familiarity.
it remains to be seem if anyone recognizes this and tries to incorporate more of that 90s q101 type avant garde/ism to say "hey we got you hooked with 20 times/day pop crap will you stick around to listen to some real shit?" market research is never gonna show that playing
spahn ranch - heretic's fork is going to bring in more listeners than having a robot/ic-person play you she's out back counting stars at 11:30pm on a saturday night. c'est la vie no?
and holy fuck i'm going to steal banjo-ukelele-trust-fund-hoedown for someday. that very well could come in handy, although i just bluntly narrow it down to "music with a soul"
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Curious Hair wrote:
Les Grobstein's huge hog is proof that God has a sense of humor, isn't it?