I think it's just another example in the long list of Murph trying to be cute and funny. Too bad as always it ends up coming across as annoying and creepy.

He wants to identify with his perception of the "Cubbie blue" core audience and making fun (even if it's self deprecating) of anything technically incomprehensible puts him in lock step with the "blue collar, hard working, not terribly bright" stereotype.

Having spent this summer dabbling in the wonderful world of sports radio, doing remotes and live events, in addition to what I've heard on 670 in the past, I don't think Murph's schtick is exactly falling on deaf ears, if you catch my drift. Your average sports talk listener doesn't want to be talked down to by what they see as "some smart-ass college kid." You can only talk down to the regular schmucks that listen to sports talk for so long before you alienate them.

We're not representative of Mike Murphy's daily audience. We're not representative of anybody's audience. We're not exactly atop the ivory tower that the hosts themselves are in, but maybe we're just kinda hanging around the lobby. We're a hundredsome people who are clearly too invested in a comparatively underperforming subsection of the Chicago radio industry for one reason or another, whether it's an interest in pursuing a career in sports radio, a fanatical obsession with Terry Boers, or something in between.