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| Website Dollars and Cents https://mail.chicagofanatics.com/viewtopic.php?f=156&t=33495 |
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| Author: | One Post [ Sun Jun 14, 2009 2:29 am ] |
| Post subject: | Website Dollars and Cents |
Just have been reading about the downfall, or supposed downfall, of CSW. I was struck by the comments by Hernandez that they were absolutely turning a profit. I just ran some simple numbers and find that hard to believe. Two weeks ago Ira Glass, of This American Life, one of the most popular podcasts on the internet, told listeners that it costs his station 100K a year just to have their podcast available on their site for download. Lets assume that it costs Pappy that much for his podcast also. This is probably more than fair seeing as This American Life has 52 hours of podcasting a year and CSW has 60 hours of podcasting a week. As a crappy assumption say that each show costs 100K for talent, on air and producers included. That is another 400K for their 4 shows. This puts the venture at 500K. Now when you add in BeBe, Spaceball, Jessie Rodgers, Offman, Glanville, Buffone, OB, Kittle, etc, that has to be another 200K. CSW is now at 700K in expenses. The advertising budget they had was pretty remarkable, and they had to incur some nice sized travel expenses to send their guys to the Hawks playoff games. Finally, they had to have some basic overhead costs, studio space, production equipment, and other costs. All told, it isn't hard to imagine that the costs for this venture were easily $1,000,000. I can't imagine in this environment that CSW was able to secure more than $1,000,000 in guarenteed advertising contracts. I'm not trying to assing blame to anyone for the financial problems at CSW in this post, but I would like to point out that this venture, like most start-up enterprises was probably hemmroging costs at the beginning of its existance and needed the combination of a good business plan/model and adequate capitalization to eventually be successful because it was probably losing tremendous ammounts of money from its inception and will be for the forseeable future. |
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| Author: | jimmypasta [ Sun Jun 14, 2009 2:44 am ] |
| Post subject: | Re: Website Dollars and Cents |
I'm sorry. I can not fathom how it cost anything to download a podcast. You tape something,put it on your site and make it available for download. That's 100 grand? Maybe,we need a more educated voice then I to speak to this. That number just sounded way off. |
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| Author: | One Post [ Sun Jun 14, 2009 2:59 am ] |
| Post subject: | Re: Website Dollars and Cents |
Asshead, go to thisamericanlife.org, download the podcast titled watchmen, at the beginning Ira Glass says it costs his program 100K to have the podcast available for download. I don't claim to have any knowledge of internet costs but I can tell you this. If an ultra critical program like TAL which often broadcasts stories of devious persons and organizations were to blantantly lie about someting as easily quantifiable as the downloading costs of thier program, they would have so much flack shoved up their bung holes that Ira woudn't be able to shit right for 10 months. I'm not claiming the 100K is an exact figure but that is what TAL requires for their podcase. |
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| Author: | jimmypasta [ Sun Jun 14, 2009 3:10 am ] |
| Post subject: | Re: Website Dollars and Cents |
You can win so many disagreements with name calling,right cuntface? |
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| Author: | One Post [ Sun Jun 14, 2009 3:21 am ] |
| Post subject: | Re: Website Dollars and Cents |
jimmypasta wrote: You can win so many disagreements with name calling,right cuntface? These sources aren't exactley the washington post but hopefully the satisfy you. http://www.fluther.com/disc/31011/why-d ... bandwidth/ http://worldairmaillinks.com/post/38073 ... rican-life http://en.wikipedia.org/wiki/This_American_Life |
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| Author: | aparicio [ Sun Jun 14, 2009 8:56 am ] |
| Post subject: | Re: Website Dollars and Cents |
Onepost, based on my experience your expenses are underestimated and your revenues are greatly overestimated...and therein lies the rub. This dog don't hunt. LOCAL internet programming with any appreciable production costs (ie salaries for talent) can not make money...ask Clear Channel, CBS, or any venture capitalist. Sure a one man deal can and many likely do. I agree the internet is the future of all media...it is. However, right now to make money on the internet with entertainment programming you eithe rhave to be lean and mean or have larg scale national appeal. Webio was neither and therefore was doomed from the start. |
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