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bigfan wrote:

Anyone hear the Dahl commercials on M&H, pimping his podcasts?

Wonder how that works? and more important why?

Technically Steve is still under contract to CBS, And they own WBBM AM & WSCR AM.. among other stations, And they worked out a deal, That they will plug his pod casts and CBS & Steve will split the profits for the ads. that run during the show and on the web page.

Author:	bigfan [ Mon Oct 19, 2009 8:24 pm ]
Post subject:	Steve Dahl Commercials?
Anyone hear the Dahl commercials on M&H, pimping his podcasts? Wonder how that works? and more important why?

Author:	shirtless driver [ Mon Oct 19, 2009 8:34 pm ]
Post subject:	Re: Steve Dahl Commercials?
I heard one during B&B today...... odd.

Author:	Shakes the Clown [ Mon Oct 19, 2009 9:08 pm ]
Post subject:	Re: Steve Dahl Commercials?
bigfan wrote: Anyone hear the Dahl commercials on M&H, pimping his podcasts? Wonder how that works? and more important why? Technically Steve is still under contract to CBS, And they own WBBM AM & WSCR AM.. among other stations, And they worked out a deal, That they will plug his pod casts and CBS & Steve will split the profits for the ads. that run during the show and on the web page.

Author:	A7X [ Mon Oct 19, 2009 10:03 pm ]
Post subject:	Re: Steve Dahl Commercials?
Is it just 30 seconds of dead air?

Author:	Seacrest [ Tue Oct 20, 2009 8:47 am ]
Post subject:	Re: Steve Dahl Commercials?
A7X wrote: Is it just 30 seconds of dead air? No, it is a one hour podcast with 30 MINUTES of dead air.

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Author:	Regular Reader [ Tue Oct 20, 2009 9:49 am ]
Post subject:	Re: Steve Dahl Commercials?
Seacrest wrote: A7X wrote: Is it just 30 seconds of dead air? No, it is a one hour podcast with 30 MINUTES of dead air.

Author:	SHARK [ Tue Oct 20, 2009 11:37 am ]
Post subject:	Re: Steve Dahl Commercials?
Shakes the Clown wrote: bigfan wrote: Anyone hear the Dahl commercials on M&H, pimping his podcasts? Wonder how that works? and more important why? Technically Steve is still under contract to CBS, And they own WBBM AM & WSCR AM.. among other stations, And they worked out a deal, That they will plug his pod casts and CBS & Steve will split the profits for the ads. that run during the show and on the web page. The term is cross-promotion, guys, even though 104.3 "JACK FM" took Dahl off the air I believe in January due to low ratings. Besides, Laurence Holmes mentioned something last week about getting a call from Steve's producer about taking part in his podcast. LoHo also mentioned that "Stever" was one of his idols growing up and that he'd do it again if called. An ad for Dahl's podcast also popped up briefly on LoHo's show last night.

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