How much is one? A few hundred?

1 Million Dollars

I think it depends on the advertiser who's paid for the commercial...

What is the usual range?

Wilson, if it's an advertiser like Marconi Foods, Heavenly Bodies or Shoeless Joe's for examples, maybe not so much. If it's a company like Subway, IBM, Sears, Miller Lite or McDonald's, probably a lot more $$$$. I wish I could give you concrete dollar amounts, but this is a subject better suited for CNBC's Darren Rovell or Crain's Chicago Business than SHARK.

Gotcha. I just always wondered how much they went for.

You'd be surprised what you can find with Google ("wscr ad rates".) According to what I found, $362.00. Obviously an average price. There are factors like quantity of ads being bought, time slots, length of spot, whether you're buying for other CBS stations at the same time (really, why is Sally Field telling us about bone loss? As if the demos for the station might indicate Boniva (sp) customers listen to sports talk...)

_________________
Middle Aged Crazy, like Uncle Terry

Beebo, I'm still trying to figure out why a Sally Field/Boniva commercial is even on sports talk radio...

The Score runs a lot of bone loss commercials.

_________________
I don't remember half the time if I'm hiding or I'm lost

They also air a lot of commercials for male enhancement, not to mention Gentleman's Clubs like Heavenly Bodies, Polecats and Blackjacks, complete with the "CHAMPAGNE ROOM!"

Commercial rates fluctuate depending on the time of day. Morning drive and afternoon drive are alot more expensive than midday during the week.
Its all based on the number of people listening.
Overnights are very reasonable.

_________________
Listen to current and past Bearly Legal Shows at http://www.talkzone.com/previousepisodes/155/1401.html
THANKS TO BIG FAN FOR LINKING MY SHOW FOR ME!

Oh, that's easy. I suspect there's either a package for "talk station" format (not differentiating/ separating sports talk,) or some very attractive discount structures when you buy for all the CBS stations. My guess is, the ad buyer bought for "all" stations

The male enhancement /titty bar shit... I don't know. This is something I railed about years ago. There must be a "loser" demographic, and ad buyers think that sports talk listeners belong to that. It's bothers me; at one time I hoped for classier ads. Heh, that's when the national beer ads came on.

But you look at the first para of my response, and the answer's apparent. Why *should* the Score want classier ads; those are often regional or national ad buys, at a deeper discount than the ads for the local gentlemen's club? If anything, they should want more Scott's Petshop, Little Guys, David Spada ads, then use the national/regional sales to fill up the slots they can't sell on their own.

But it's still a "loser" demo, and I don't like being thought of as someone who'd want those products. Fish Oil! Bankrupcy! Russian wifes delivered by UPS! WTF

_________________
Middle Aged Crazy, like Uncle Terry

Bone loss, bone gain, it all balances out in the end.


$362/minute sounds about right for drive time, given the market size and potential audience. I'm guessing overnights are like $40. They're probably mostly bonuses anyway. Nobody buys overnight spots exclusively. As for demographically incongruous advertisements like Boniva, yeah, of course that's a function of selling the whole CBS cluster.

I know the PPMs have been a boon for sports talk radio, but stations need to be careful about raising their spot rates to match their ratings. You don't want to alienate the the little guys (and The Little Guys) when the network buys shrink. Then what.

_________________

Don't forget


..mmmmmmmmmmmmm...Cowwwwww....Boyssssssssss......mmmmmmmmmmmmmmmm

If Sears is advertising Toro snowblowers, then they split the bill with Toro. If it's just Sears, then they pay all of it.

_________________
Second City Saint

Good old co-op.

_________________