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Score Commercials
https://mail.chicagofanatics.com/viewtopic.php?f=156&t=40047		 Page 1 of 1
Author:  Wilson A2000 [ Sun Nov 29, 2009 9:36 pm ]
Post subject:  Score Commercials
How much is one? A few hundred?
Author:  BD [ Sun Nov 29, 2009 9:37 pm ]
Post subject:  Re: Score Commercials
Wilson A2000 wrote:
How much is one? A few hundred?


1 Million Dollars
Author:  SHARK [ Sun Nov 29, 2009 9:40 pm ]
Post subject:  Re: Score Commercials
I think it depends on the advertiser who's paid for the commercial...
Author:  Wilson A2000 [ Sun Nov 29, 2009 9:53 pm ]
Post subject:  Re: Score Commercials
SHARK wrote:
I think it depends on the advertiser who's paid for the commercial...


What is the usual range?
Author:  SHARK [ Sun Nov 29, 2009 9:57 pm ]
Post subject:  Re: Score Commercials
Wilson A2000 wrote:
SHARK wrote:
I think it depends on the advertiser who's paid for the commercial...


What is the usual range?

Wilson, if it's an advertiser like Marconi Foods, Heavenly Bodies or Shoeless Joe's for examples, maybe not so much. If it's a company like Subway, IBM, Sears, Miller Lite or McDonald's, probably a lot more $$$$. I wish I could give you concrete dollar amounts, but this is a subject better suited for CNBC's Darren Rovell or Crain's Chicago Business than SHARK.
Author:  Wilson A2000 [ Sun Nov 29, 2009 9:59 pm ]
Post subject:  Re: Score Commercials
SHARK wrote:
Wilson A2000 wrote:
SHARK wrote:
I think it depends on the advertiser who's paid for the commercial...


What is the usual range?

Wilson, if it's an advertiser like Marconi Foods, Heavenly Bodies or Shoeless Joe's for examples, maybe not so much. If it's a company like Subway, IBM, Sears, Miller Lite or McDonald's, probably a lot more $$$$. I wish I could give you concrete dollar amounts, but this is a subject better suited for CNBC's Darren Rovell or Crain's Chicago Business than SHARK.


Gotcha. I just always wondered how much they went for.
Author:  Beebo [ Sun Nov 29, 2009 10:27 pm ]
Post subject:  Re: Score Commercials
You'd be surprised what you can find with Google ("wscr ad rates".) According to what I found, $362.00. Obviously an average price. There are factors like quantity of ads being bought, time slots, length of spot, whether you're buying for other CBS stations at the same time (really, why is Sally Field telling us about bone loss? As if the demos for the station might indicate Boniva (sp) customers listen to sports talk...)
Author:  SHARK [ Sun Nov 29, 2009 10:28 pm ]
Post subject:  Re: Score Commercials
Beebo wrote:
You'd be surprised what you can find with Google ("wscr ad rates".) According to what I found, $362.00. Obviously an average price. There are factors like quantity of ads being bought, time slots, length of spot, whether you're buying for other CBS stations at the same time (really, why is Sally Field telling us about bone loss? As if the demos for the station might indicate Boniva (sp) customers listen to sports talk...)

Beebo, I'm still trying to figure out why a Sally Field/Boniva commercial is even on sports talk radio...
Author:  Telegram Sam [ Sun Nov 29, 2009 10:33 pm ]
Post subject:  Re: Score Commercials
SHARK wrote:
Beebo wrote:
You'd be surprised what you can find with Google ("wscr ad rates".) According to what I found, $362.00. Obviously an average price. There are factors like quantity of ads being bought, time slots, length of spot, whether you're buying for other CBS stations at the same time (really, why is Sally Field telling us about bone loss? As if the demos for the station might indicate Boniva (sp) customers listen to sports talk...)

Beebo, I'm still trying to figure out why a Sally Field/Boniva commercial is even on sports talk radio...



The Score runs a lot of bone loss commercials.
Author:  SHARK [ Sun Nov 29, 2009 10:38 pm ]
Post subject:  Re: Score Commercials
They also air a lot of commercials for male enhancement, not to mention Gentleman's Clubs like Heavenly Bodies, Polecats and Blackjacks, complete with the "CHAMPAGNE ROOM!"
Author:  spadaesq [ Sun Nov 29, 2009 11:38 pm ]
Post subject:  Re: Score Commercials
Commercial rates fluctuate depending on the time of day. Morning drive and afternoon drive are alot more expensive than midday during the week.
Its all based on the number of people listening.
Overnights are very reasonable.
Author:  Beebo [ Mon Nov 30, 2009 12:13 am ]
Post subject:  Re: Score Commercials
SHARK wrote:
Beebo, I'm still trying to figure out why a Sally Field/Boniva commercial is even on sports talk radio...


Oh, that's easy. I suspect there's either a package for "talk station" format (not differentiating/ separating sports talk,) or some very attractive discount structures when you buy for all the CBS stations. My guess is, the ad buyer bought for "all" stations

The male enhancement /titty bar shit... I don't know. This is something I railed about years ago. There must be a "loser" demographic, and ad buyers think that sports talk listeners belong to that. It's bothers me; at one time I hoped for classier ads. Heh, that's when the national beer ads came on.

But you look at the first para of my response, and the answer's apparent. Why *should* the Score want classier ads; those are often regional or national ad buys, at a deeper discount than the ads for the local gentlemen's club? If anything, they should want more Scott's Petshop, Little Guys, David Spada ads, then use the national/regional sales to fill up the slots they can't sell on their own.

But it's still a "loser" demo, and I don't like being thought of as someone who'd want those products. Fish Oil! Bankrupcy! Russian wifes delivered by UPS! WTF :-)
Author:  Curious Hair [ Mon Nov 30, 2009 7:31 am ]
Post subject:  Re: Score Commercials
Telegram Sam wrote:
The Score runs a lot of bone loss commercials.

SHARK wrote:
They also air a lot of commercials for male enhancement

Bone loss, bone gain, it all balances out in the end.


$362/minute sounds about right for drive time, given the market size and potential audience. I'm guessing overnights are like $40. They're probably mostly bonuses anyway. Nobody buys overnight spots exclusively. As for demographically incongruous advertisements like Boniva, yeah, of course that's a function of selling the whole CBS cluster.

I know the PPMs have been a boon for sports talk radio, but stations need to be careful about raising their spot rates to match their ratings. You don't want to alienate the the little guys (and The Little Guys) when the network buys shrink. Then what.
Author:  scorehead # 84 [ Mon Dec 14, 2009 8:17 pm ]
Post subject:  Re: Score Commercials
SHARK wrote:
They also air a lot of commercials for male enhancement, not to mention Gentleman's Clubs like Heavenly Bodies, Polecats and Blackjacks, complete with the "CHAMPAGNE ROOM!"



Don't forget


..mmmmmmmmmmmmm...Cowwwwww....Boyssssssssss......mmmmmmmmmmmmmmmm
Author:  Jack Bauer [ Mon Dec 14, 2009 10:33 pm ]
Post subject:  Re: Score Commercials
If Sears is advertising Toro snowblowers, then they split the bill with Toro. If it's just Sears, then they pay all of it.
Author:  Curious Hair [ Wed Dec 16, 2009 7:03 pm ]
Post subject:  Re: Score Commercials
Jack Bauer wrote:
If Sears is advertising Toro snowblowers, then they split the bill with Toro. If it's just Sears, then they pay all of it.

Good old co-op.
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