Pappy has always talked about having sponsors that love him. It has nothing to do with that. If you have viewers or listeners, you have sponsors. And they pay according to what the numbers show. It's that simple. I've always fought people here on that. Hell, people here said the SCORE would lose sponsors after he left. Pappy said that. Didn't happen. Mully and Hanley are doing better. Companies don't pay to be sponsors because they like a host. They pay to have their message heard and to sell their product. Whatever the ratings show, is the price they pay.

That's how dumb North is. He goes to these sponsors, asks them for huge money, they say "no" cuz of his poor ratings and he's shocked.

You are partly correct.
Advertisers pay extra to have a host cut a commercial for them.
They even pay more for a host to read a spot live.
They are trying to build a link between a host and their product.
Remeber that car dealership that always ran on the Murphy show?
Some advertisers do feel very tied in to the host of a show they sponsor.

They are trying to build a link between a host and their product.

How much do you think that Jiggets and North make from that page they buy from the Sun Times and then turn around and sell their own ads on the page?

The deal is through the station, not a side deal for the talent.
You are right about listenership numbers, but you have to take
into account demographics, as well.
All in all, smart advertisers pay for a show bringing paying customers
to their door, not for great numbers printed on a page.
There is a major difference.

Fine. CBS 2 had such low numbers that they couldn't have been doing well in any demographic. Pappy is pushing 60 and he's stupid. That's his demo. So 60-year-old stupid people didn't want to watch him.

The deal is through the station, not a side deal for the talent.
You are right about listenership numbers, but you have to take
into account demographics, as well.
All in all, smart advertisers pay for a show bringing paying customers
to their door, not for great numbers printed on a page.
There is a major difference.

How much do you think that Jiggets and North make from that page they buy from the Sun Times and then turn around and sell their own ads on the page?

If you have viewers or listeners, you have sponsors. And they pay according to what the numbers show. It's that simple.

North's problem is that he thought he could go mainstream. .

That was really the tipping point. Mike being given the Score morning show to talk general topics was DOA. I still remember even the most loyal North listeners ripping on Anne Maxfield from Day 1. North, Fred, Anne, Jenn, Buchman and Rock...I'm shocked Mitch's career made it through that decision.

I remember listening (very briefly) to an exchange between Fred and Annie regarding adoption. Fred said he and his wife were considering it but stopped because they weren't happy with the quality of the children that were out there. He said something to the effect of "Boy, there sure aren't any of the best and the brightest in THAT group". To which Annie took offense because she was adopted. Instead of backing off or softening his stance assbag Fred charged on, talking about the low quality of adoptive children. If Annie hadn't been thinking about bailing, I'm sure that exchange did the trick.

North was Mr. Chicken Little after 9/11.
He and Fritzy were tough guys babbling about Towel Heads, but Mr. Hot Dog was busy telling us we were going to get hit again and again by terrorists.
An American Airlines Plane went down in The Rockaways, Queens, after flights resumed after 9/11 and this IGNORANT DUMB FUCK DROPOUT WAS ALL OVER HIS RADIO SHOW CALLING IT AN ACT OF TERRORISM without ANY TYPE OF PROOF at all when it was mechanical failure.
Enough of this Know Nothing Jackass.
If people like Shock and Stupid radio on a consistent basis with some stroke making an ass of himself and feeding the insecurities of petty prissy jerkoffs.....(insert Scorehead here)...North is Your Guy.

North's Legacy is that of a Buffoonish Idiot...and it is growing.

I remember listening (very briefly) to an exchange between Fred and Annie regarding adoption. Fred said he and his wife were considering it but stopped because they weren't happy with the quality of the children that were out there. He said something to the effect of "Boy, there sure aren't any of the best and the brightest in THAT group". To which Annie took offense because she was adopted. Instead of backing off or softening his stance assbag Fred charged on, talking about the low quality of adoptive children.

Who could forget Anne breast feeding her child well past the age it is appropriate.