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New Ratings Are Out
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Author:  Seacrest [ Tue Jul 18, 2006 11:45 am ]
Post subject:  New Ratings Are Out
http://www.radioandrecords.com/RRRating ... %20AM&CE=0

WSCR overtakes MVP, but barely.
Author:  Score is doomed [ Tue Jul 18, 2006 12:32 pm ]
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Aren't those the June numbers?
Author:  Punky Brewski [ Tue Jul 18, 2006 12:32 pm ]
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Holy crap! Look at WCKG! Talk about free falling radio!
Author:  Seacrest [ Tue Jul 18, 2006 12:49 pm ]
Post subject: 
Score is doomed wrote:
Aren't those the June numbers?


My Bad

The numbers come out later today.
Author:  Score is doomed [ Tue Jul 18, 2006 12:51 pm ]
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No problem, thanks for the heads up. It will be interesting to see the WSox impact.
Author:  Punky Brewski [ Tue Jul 18, 2006 3:35 pm ]
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The current ratings must reflect what we saw in the Spring book, since the Score is now claiming to be the #1 sports station in Chicago.
Author:  Beardown [ Tue Jul 18, 2006 4:08 pm ]
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Yeah but that's bullshit. 1000 was always a couple points ahead of the Score because they had the nights won with Sox and Bulls. Now the Score wins nights because of the Sox. But it doesn't reflect on their day part shows. I'm sure Mike and Mike are beating Pappy and we learned MJH are still ahead of B&B.
Author:  Hawkism [ Tue Jul 18, 2006 4:22 pm ]
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July's current quarter ratings are up.


WSCR's 1.8 to WMVP's 1.5

I wonder what the total breakdown is by time slot?
Author:  Score is doomed [ Tue Jul 18, 2006 4:26 pm ]
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That's a pathetic showing for both stations. It looks like sports talk is not a growth market anymore. The combined numbers are not good.
Author:  Woodridge Ryan [ Tue Jul 18, 2006 4:29 pm ]
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I'll see if I can dig up the numbers for certain shows.........probably won't be able to, but if I could I'd love to know how 9 to noon is doing.
Author:  MartyD [ Tue Jul 18, 2006 5:25 pm ]
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50% increase for SCR over the winter number is quite impressive. MVP should have kept the Sox.
Author:  Score is doomed [ Tue Jul 18, 2006 5:35 pm ]
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MartyD wrote:
50% increase for SCR over the winter number is quite impressive. MVP should have kept the Sox.


You must have gone to publik skool. How do you come up with a 50% increase? You are so dumb you must be a snore exec.
Author:  Spinnin' Bucket [ Tue Jul 18, 2006 5:44 pm ]
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1.2 to 1.8 is a 50% increase, Einstein. 50% of 1.2 is 0.6, and 1.2 + 0.6 = 1.8
Author:  Score is doomed [ Tue Jul 18, 2006 6:05 pm ]
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Sorry, I went to publik skool and thought he said last summer when they were 1.7. I WAS WRONG!!!!!!!!
Author:  Punky Brewski [ Tue Jul 18, 2006 6:07 pm ]
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Wow. Mitch is a genius.
Author:  Score is doomed [ Tue Jul 18, 2006 6:10 pm ]
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Wonder if the morning village idiot still lost out to M&M, according to Mac he beat the crap out of B&B, which should be that hard to do.
Author:  Beef Rockmore [ Tue Jul 18, 2006 7:32 pm ]
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Quote:
="Punky Brewski"Wow. Mitch is a genius.


You should text him. ;)
Author:  Beef Rockmore [ Wed Jul 19, 2006 8:26 am ]
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In today's Trib:

Teddy Greenstein
--------------------------------------------------------------------------------
ON SPORTS MEDIA AND COLLEGES
Sox help boost WSCR's ratings

by Teddy Greenstein

July 19, 2006


Arbitron released its spring book Tuesday and, as usual, both sports radio stations claimed victory in the ratings battle.

WSCR-AM 670 officials crowed about results in two key demographics: 12-plus (overall audience 12 and older) and men 25-54. In 12-plus, the Score beat WMVP-AM 1000 1.8 to 1.5.

It was almost a dead heat among men 25-54, with the Score enjoying a 3.8 to 3.7 advantage.

Those results reversed a trend of recent WMVP victories and prompted WSCR general manager Paul Agase to boast: "We have a plan and it's working. We took advantage of a high tide."

That high tide was created by the White Sox, who jumped ship from WMVP to WSCR after last season.

"We've gained Sox listeners and converted them into Score listeners," Agase said.

But WMVP general manager Jim Pastor was not impressed, attributing WSCR's overall victory to a ratings edge on weeknights.

He called the Score "a one-trick pony."

"It begins and ends with the White Sox," he said. "[WMVP] continues to dominate when it counts. We own sports radio from 6 a.m.-7 p.m."

WMVP's afternoon "Mac, Jurko & Harry" show remained the highest-rated local sports show in the market, rising (among men 25-54) from a 4.2 to a 5.0 from the winter to the spring.

But MJH's top competition, the Score's "Boers and Bernstein" show, enjoyed a greater ratings rise, from 2.8 to 4.1.

"We're in striking distance," said Mitch Rosen, WSCR's program director.

WMVP host Dan McNeil said he's not worried: "Our concern is in being the No. 1 overall show among men, and we're chasing (WLS-AM 890's) Roe Conn. We don't care about the collection of dirt behind us."

Bottom line: The audience split has gone from about 60-40 to 55-45. And the suspensions of McNeil and Harry Teinowitz, obviously, didn't help, as Terry Boers and Dan Bernstein gained the edge in June, 4.6-4.1.

While the Score's Mike North had a good book, climbing from 2.8 to 3.9 among men 25-54, it still wasn't enough to beat WMVP's Mike Greenberg and Mike Golic, who registered a 4.4.

WMVP's new morning tandem of Sean Salisbury and Steve Rosenbloom also performed well, based on preliminary indications. But because of its 9 a.m.-noon time slot, that show's ratings won't be clear until Arbitron releases hour-by-hour breakdowns.
Author:  good dolphin [ Wed Jul 19, 2006 11:27 am ]
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Score is doomed wrote:
Sorry, I went to publik skool and thought he said last summer when they were 1.7. I WAS WRONG!!!!!!!!


Hey Spider go get me a drink you mumbling studdering prick!
Author:  nostradamus [ Wed Jul 19, 2006 12:28 pm ]
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so the big great mighty wscr was beaten by these little stations: wpwx / wley / wilv / wppn / wksc / wojo - wow!
you go wscr! / but at least mitch beat: wviv / wgrb / wsrb / wcpt / wiil / wrll / wccq / werv / wrto / wxlc / wkie / wdek / wrza / wzsr - yes! / atta boy mitch / thanks!
Author:  cashew azumah [ Wed Jul 19, 2006 11:26 pm ]
Post subject:  be fair
those who talk about the sox impact, that is why the cbs suits paid the big bucks for the sox, it shows how critical that contract is
Author:  Sleuth [ Wed Jul 19, 2006 11:59 pm ]
Post subject: 
Hold on a minute, but weren't poeple claiming and betting that the Sox wouldn't improve the Score's numbers? And face facts, B and B are slowly but surely closing in on MJH.

LONG LIVE THE DIDDLY and LIL DANNY BERNSTINE
Author:  Seacrest [ Thu Jul 20, 2006 7:54 am ]
Post subject: 
Crumbs Krause wrote:
Hold on a minute, but weren't poeple claiming and betting that the Sox wouldn't improve the Score's numbers? And face facts, B and B are slowly but surely closing in on MJH.

LONG LIVE THE DIDDLY and LIL DANNY BERNSTINE


Anyone who said that the Score wouldn't re-take the lead doesn't know the first thing about radio. Their victory was guaranteed when they got the Sox.

A few facts. the Score used to bill between 11-14M without the Sox. They will raise that number only slightly this year. They will pay out close to 3M to do the games. That will make them a less profitable station.

MVP used to lose 5-6M a year with the Bulls and Sox. Now that they are billing around 12M, and their ENTIRE on-air payroll is less than the MNMS, they will make the ESPN suits very happy.

B&B will live long because they have new deals. As for catching MJH, I don't see it anytime in the near future. Hardly means that it won't happen. But SCR should win the summer book also. And perhaps the fall book too if the Sox go far in the play=offs.
Author:  nostradamus [ Thu Jul 20, 2006 12:52 pm ]
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seacrest is right on the money / wscr over-payed for the sox to use them for whats called a "loss-leader" / theyre not making any money on the sox / theyre hoping you stay tuned to 670 for other shows / too bad the after-sox programming sux / so the plan back-fired.
Author:  FYI [ Thu Jul 20, 2006 11:27 pm ]
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We know. The problem is I dont stay tuned for the Mike North show.
Author:  cashew azumah [ Fri Jul 21, 2006 12:03 am ]
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in a sarcastic way you nailed it, the scores biggest opening is mornings against a national broadcast, with a very soft un-Chicago edge. Look Murph and Fred beat Mike and Mike. So all you need is a solid show, I say Goff and Uncle Fuzzy would work.
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