Got my autographed copy yesterday. Good breezy read. Probably the biggest thing I took from it is how much radio has advanced, technologically. A lot of people complained about how bad the equipment was when they went on the air, but like, okay, perhaps
you should have started your own radio station, since apparently you had the resources to buy a time machine and bring back a NexGen for everyone. I'd say "I can't imagine how they did it manually," but when I got to monkey around as a kid in one of the stations my grandparents owned, I was, in time, running cart machines like a champ, so actually I
do have an idea of how the old equipment worked. And it sucked! Damn carts never worked. On second thought, how
did they do it?
It's a funny paradox: the radio business collectively laments the death of "mom-and-pop radio" and how the same five corporations own everything, but they certainly aren't without their complaints about the old days, either. Part of "mom-and-pop radio" is that Mom and Pop didn't have infinite funds to procure an FCC license (in WYEN's case, the last open frequency in the Chicago market) and top-of-the-line equipment. No, employees didn't make as much as perhaps they should have, but I suspect they often didn't realize or didn't care that when that was the case, Mom and Pop weren't feeding Son and Daughter. And yeah, family members got jobs there. That's because it was, after all, a family business. People want it both ways: they want to go about their cool DJ jobs unmolested by corporate overlords, but if their corporate overlords wouldn't perhaps mind furnishing their studios with technology we once would have thought unimaginable and also paying them a lot of money, that'd be sweet, too. Yeah, see, it doesn't really work that way (except for XRT, which CBS pretty much leaves alone, but if some of their jocks work seven days a week and don't seem to be voice-tracking their weekend shifts, they can't be making
that much). I'm glad the people interviewed for the book were honest about the adversity they faced early on, because to have whitewashed that would've made it a dishonest and worthless history, but I just hope they retained some perspective about just how uphill it was to have had that station exist, and that what they learned at WYEN under less than ideal circumstances (except for the part about getting entry-level radio work in the #3 market) made them into accomplished broadcasters who finally earned what they deserved.
Joe Orr Road Rod wrote:
WYEN used to be the home of Racing Wrap-Up with Tony Salvaro. I would tune in every night after the races. He'd have results, stretch calls, and good interviews.
Yeah, they mentioned him in there, sure enough.
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Molly Lambert wrote:
The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.