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A Look At Chicago's December 2013 Nielsen Radio Ratings
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Author:  Scorehead [ Fri Dec 27, 2013 1:25 am ]
Post subject:  A Look At Chicago's December 2013 Nielsen Radio Ratings

AM1000 Closes the gap.

Courtesy of Larz at CRM:

A Look At Chicago's December 2013 Nielsen Radio Ratings
Published on Thursday, 26 December 2013 15:37

The Nielsen Audio ratings for the Chicago radio market for the "December" period -- which covers the dates of 11/07/13-12/04/13 (almost none of the actual month of December) -- were released on Monday. The following is a study of the local ratings, along with quick looks at some key stories.

In the demographic of Men 25-54, all eyes tend to check out the fierce rivalry between Chicago's two sports talk stations, WSCR-AM/670 The Score and WMVP-AM/ESPN 1000. For the first time in a VERY long time, WMVP-AM was able to close the gap between them, and in some ways and one important daypart, finally beat WSCR-AM.

With WSCR-AM's popular midday host Dan McNeil out on a personal leave of absence since the end of October to deal with his on-again/off-again addiction/depression issues, this left the door open for WMVP-AM to reclaim a lot of its lost listeners. ESPN 1000's Carmen DeFalco and John "Jurko" Jurkovic -- both former on-air partners of McNeil's -- were able to win the midday ratings from WSCR-AM. This was done not only in the Men 25-54 ratings for the December period, but also for the Fall Book (which is an average of the October, November, and December ratings -- the combined numbers often used for attracting sponsors).

For the December period ratings for Men 25-54, the ratings looked like this:
Monday-Sunday, 6:00am-Midnight -- WSCR-AM #6 with a 4.4; WMVP-AM #7 with a 4.1
Weekdays 6:00am-10:00am -- WSCR-AM #3 with a 5.3; WMVP #4 with a 5.0
Weekdays 10:00am-3:00pm -- WMVP-AM #4 with a 4.9; WSCR-AM #7 with a 3.9
Weekdays 3:00pm-7:00pm -- WSCR-AM #2 with a 5.0; WMVP-AM #4 with a 4.7

In the total number of listeners, WMVP-AM has taken the lead over WSCR-AM. In the December ratings period for Men 25-54, it was...
Monday-Sunday, 6:00am-Midnight -- WMVP-AM 305,400; WSCR-AM 265,900
Monday-Sunday Prime Hours (6:00am-7:00pm) -- WMVP-AM 258,900; WSCR-AM 217,800

For the 2013 Fall Book ratings period for Men 25-54, the ratings looked like this:
Monday-Sunday, 6:00am-Midnight -- WSCR-AM #6 with a 4.4; WMVP-AM #7 with a 4.1
Mornings -- WSCR-AM #3 with a 5.5; WMVP #4 with a 4.7
Middays -- WMVP-AM #5 with a 4.3; WSCR-AM #8 with a 3.8
Afternoons -- WSCR-AM #1 with a 5.1; WMVP-AM #8 with a 4.0

In the total number of listeners for the 2013 Fall Book ratings period for Men 25-54, WMVP-AM has also taken the lead over WSCR-AM. The comparison looked like this:
Monday-Sunday, 6:00am-Midnight -- WMVP-AM 284,200; WSCR-AM 256,600

The abrupt disappearance of Dan McNeil certainly hurt WSCR-AM in middays, but WMVP-AM has closed the gap in other dayparts, as well. For the majority of 2013, the rivalry between these two stations was not even close. However, for 2014, the race could become much more close and worthy of attention.


http://chicagoradioandmedia.com/news/6238-a-look-at-chicago-s-december-2013-nielsen-radio-ratings

Author:  Peoria Matt [ Fri Dec 27, 2013 1:33 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Leary the midday killer strikes again.

Author:  pittmike [ Fri Dec 27, 2013 6:33 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Well it is obvious why Mac was forgiven.

Author:  bigfan [ Fri Dec 27, 2013 7:53 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Did leary tweet that?

Author:  Peoria Matt [ Fri Dec 27, 2013 8:13 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Doubtful, but maybe this will teach Rod that cheaper doesn't mean better.

Rozner should be put in the lineup, not Leary.

Author:  rogers park bryan [ Fri Dec 27, 2013 8:23 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Mac is still the ratings mover

Author:  Kirkwood [ Fri Dec 27, 2013 8:37 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Geez, Laurence is a really really really great one man wrecking crew :lol:

Author:  rogers park bryan [ Fri Dec 27, 2013 8:41 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

This isnt on Laurence. It's a far bigger indictment of Speigel and it just goes to show that Mac still has a specific audience who tunes in for him specifically

Author:  Peoria Matt [ Fri Dec 27, 2013 8:49 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

It's on Leary. Anyone but Leary filling in for Mac and no way do those type of numbers come in. He's had two chances in middays and dropped a vocal turd in the readio toilet both times.

Author:  rogers park bryan [ Fri Dec 27, 2013 8:54 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Peoria Matt wrote:
It's on Leary. Anyone but Leary filling in for Mac and no way do those type of numbers come in.

How could you possibly even know that?


Dont defend your boy, Grimace. He's supposed to keep the ship afloat. Its on him.


People tolerate Spiegel because they like Mac. Once Mac's gone, Gravy became unbareable

Author:  Peoria Matt [ Fri Dec 27, 2013 9:05 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

I don't know it. It's my opinion. Just like you don't know it's on Spiegel.

All I know is Leary has been involved in 2 midday shows. Both have tanked. Spiegel wasn't around for the 1st one. Which leaves one constant in both disasters.

Spiegs should not have allowed Leary to come in and take the show over. That was the downfall. But if it stops Holmes from ever getting another shot, better for the listener in the long run.

Author:  312player [ Fri Dec 27, 2013 9:21 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

It is absolutely on larry, he is a ratings killa. i would have listened to meatpants n anyone other than larry or teinowitz.

Author:  good dolphin [ Fri Dec 27, 2013 9:21 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

rogers park bryan wrote:
Mac is still the ratings mover


I think this is the only real conclusion that can be drawn.

How many times has the inclusion or exclusion of Dan McNeil resulted in major shifts in listenership in the Chicago sports talk radio industry?

Author:  Peoria Matt [ Fri Dec 27, 2013 9:27 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Mac:

Image

Leary:

Image



Truth.

Author:  rogers park bryan [ Fri Dec 27, 2013 9:40 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Peoria Matt wrote:
I don't know it. It's my opinion. Just like you don't know it's on Spiegel.

.

http://score670.com/phpBB/viewtopic.php?f=128&t=84062

Author:  Curious Hair [ Fri Dec 27, 2013 9:54 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Quote:
Middays -- WMVP-AM #5 with a 4.3; WSCR-AM #8 with a 3.8

This is for October/November/December that 1000 won, and Mac was there in October. So if you take out October, presumably, the Score was getting boatraced in middays with Leery there.

Author:  Peoria Matt [ Fri Dec 27, 2013 9:58 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

rogers park bryan wrote:
Peoria Matt wrote:
I don't know it. It's my opinion. Just like you don't know it's on Spiegel.

.

http://score670.com/phpBB/viewtopic.php?f=128&t=84062


Okay.......so you're on Team RFDC. Congrats.

I'll stand by my Leary/middays opinion which is fact.

Author:  rogers park bryan [ Fri Dec 27, 2013 10:07 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Peoria Matt wrote:
rogers park bryan wrote:
Peoria Matt wrote:
I don't know it. It's my opinion. Just like you don't know it's on Spiegel.

.

http://score670.com/phpBB/viewtopic.php?f=128&t=84062


Okay.......so you're on Team RFDC. Congrats.

I'll stand by my Leary/middays opinion which is fact.

Image

Author:  Peoria Matt [ Fri Dec 27, 2013 10:09 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

rogers park bryan wrote:
Peoria Matt wrote:
rogers park bryan wrote:
Peoria Matt wrote:
I don't know it. It's my opinion. Just like you don't know it's on Spiegel.

.

http://score670.com/phpBB/viewtopic.php?f=128&t=84062


Okay.......so you're on Team RFDC. Congrats.

I'll stand by my Leary/middays opinion which is fact.

Image


:lol: :lol:

That was solid, Bryan. My daughter just asked me "what's so funny?"

Author:  Peoria Matt [ Fri Dec 27, 2013 10:10 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Man, that was a quick edit.

I take back that last post.

Author:  rogers park bryan [ Fri Dec 27, 2013 10:10 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

I actually changed it to be more combative

Author:  Jaw Breaker [ Fri Dec 27, 2013 10:10 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Peoria Matt wrote:

Leary:

Image



:lol:

Author:  Peoria Matt [ Fri Dec 27, 2013 10:11 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

You sonofa......it's the holidays, for God's sakes.

Author:  Seacrest [ Fri Dec 27, 2013 10:11 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

good dolphin wrote:
rogers park bryan wrote:
Mac is still the ratings mover


I think this is the only real conclusion that can be drawn.

How many times has the inclusion or exclusion of Dan McNeil resulted in major shifts in listenership in the Chicago sports talk radio industry?


This.

And that Leary is not a ratings keeper. This is the best news Mac has gotten in quite a while.

Author:  Hank Scorpio [ Fri Dec 27, 2013 10:14 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Could this be the end of Leary AND Spiegs? They both got destroyed by a borderline unlistenable show on ESPN. I tried to listen to Carmen and Jurko and my brain couldnt handle the stupidity.

Author:  rogers park bryan [ Fri Dec 27, 2013 10:19 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Peoria Matt wrote:
You sonofa......it's the holidays, for God's sakes.

Image

Author:  Peoria Matt [ Fri Dec 27, 2013 10:21 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

OK....I have to admit. Another good one.

Author:  SomeGuy [ Fri Dec 27, 2013 10:23 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

rogers park bryan wrote:
Peoria Matt wrote:
It's on Leary. Anyone but Leary filling in for Mac and no way do those type of numbers come in.

How could you possibly even know that?


Dont defend your boy, Grimace. He's supposed to keep the ship afloat. Its on him.


People tolerate Spiegel because they like Mac. Once Mac's gone, Gravy became unbareable


Come on, RPB, it's the MAC and meat show. People tune in to hear the guy whose name in in flashing lights on the marquee. That guy goes wacko in a cabin in the woods and you're left with the 2nd banana in the captains chair and a HORRIBLE fill in.

That ain't good combo.

Author:  KDdidit [ Fri Dec 27, 2013 10:30 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

I think it's safe to say it's both Meat and Leary's fault, nobody like either of them that much.

Author:  rogers park bryan [ Fri Dec 27, 2013 10:34 am ]
Post subject:  Re: A Look At Chicago's December 2013 Nielsen Radio Ratings

Peoria Matt wrote:
OK....I have to admit. Another good one.

Image

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