Seems like they just opened a restaurant and said..."let's see what happens" and they will make changes everyday over the next year?

Yea for a guy who's been in the biz for as long as DeCastro, this really seems patched together.

What if this station was created with the eventual goal of being the sole official radio network of The Cubs or The Blackhawks? That may explain the "winging it" initial programming? Just a conspiratorial thought...

What if this station was created with the eventual goal of being the sole official radio network of The Cubs or The Blackhawks? That may explain the "winging it" initial programming? Just a conspiratorial thought...

What if this station was created with the eventual goal of being the sole official radio network of The Cubs or The Blackhawks? That may explain the "winging it" initial programming? Just a conspiratorial thought...

Why would they offload the Blackhawks when they're responsible for anyone listening to 720 in the winter?

CH, what's the eventual frequency landing spot for this station?

Seems like they just opened a restaurant and said..."let's see what happens" and they will make changes everyday over the next year?

I don't know, but we can do a little deductive reasoning and come up with some frequencies that might be in play. The ones I've narrowed it down to are 94.3, 94.7, 95.5, and 100.3.

WLS-FM might be a redundancy for Cumulus now that they have the Loop and KQX. They're not willing to commit to a real oldies format, and they can't seem to figure out that trying to out-Drive the Drive is inherently doomed. Payroll is high, billing isn't. Decent chance they divest; five stations are a lot to own, especially when your big one (WLS-AM) is shedding listeners and billing like a retriever sheds fur.
EDIT: from Feder, billing for WLS-FM last year was $7,900,000, down from $10,571,000. Yep, there's your clubhouse leader.

100.3 is a redundancy for Hubbard, who have decided that they wish to own two stations that target the exact same adult female demographic, but don't wish for the adult female demographic to listen to the one that isn't the Mix. This was most evident when they hired Robert Murphy to do the morning show, then fired him because he was siphoning listeners from Eric and Kathy. Their format seems to be adult contemporary with workplace-friendly XRT-ish stuff mixed in -- so Anna Kendrick, Fleetwood Mac, and the Goo Goo Dolls. Station just kind of is. They're also competing with 93.9, who gave up on the Lite FM thing. I could see it sold for the right price. This and 94.7 have both been hot potatoes over the years.

94.3 is a Christian station owned by something called the "Educational Media Foundation," which does satellite formats of Christian music, and boy does it take some balls to call yourself that to do that. Maybe they need the money and are willing to sell. Evangelical stations tend to do poorly in this Catholic market. (Remember 106.7 The Fish?) Still a longshot, though, because the overhead for the station must be ridiculously low.

95.5 has had trouble competing in the Spanish market. I think they're running a Norteño format, which is that Mexican polka music that painters and landscapers seem to like so much. It's actually because the Poles and Czechs settled northern Mexico and brought their accordions with. But the point is their ratings suck.

So those are the four I'd keep an eye out for. CBS stations are obviously out of play, as are all the rimshots.

I think it very similar to the early days of the Score, which was not very good.

Who are YOOOOUUUU crappin??.

Does your job involve covering media/radio? Because if it doesn't (or hell, even if it does), putting that post together in an hour was pretty damn impressive!

Does your job involve covering media/radio? Because if it doesn't (or hell, even if it does), putting that post together in an hour was pretty damn impressive!

I was there from Day 1. I was counting down the days. It kept getting delayed waiting for some FCC approval.

I don't know, but we can do a little deductive reasoning and come up with some frequencies that might be in play. The ones I've narrowed it down to are 94.3, 94.7, 95.5, and 100.3.


WLS-FM might be a redundancy for Cumulus now that they have the Loop and KQX. They're not willing to commit to a real oldies format, and they can't seem to figure out that trying to out-Drive the Drive is inherently doomed. Payroll is high, billing isn't. Decent chance they divest; five stations are a lot to own, especially when your big one (WLS-AM) is shedding listeners and billing like a retriever sheds fur.
EDIT: from Feder, billing for WLS-FM last year was $7,900,000, down from $10,571,000. Yep, there's your clubhouse leader.

100.3 is a redundancy for Hubbard, who have decided that they wish to own two stations that target the exact same adult female demographic, but don't wish for the adult female demographic to listen to the one that isn't the Mix. This was most evident when they hired Robert Murphy to do the morning show, then fired him because he was siphoning listeners from Eric and Kathy. Their format seems to be adult contemporary with workplace-friendly XRT-ish stuff mixed in -- so Anna Kendrick, Fleetwood Mac, and the Goo Goo Dolls. Station just kind of is. They're also competing with 93.9, who gave up on the Lite FM thing. I could see it sold for the right price. This and 94.7 have both been hot potatoes over the years.

94.3 is a Christian station owned by something called the "Educational Media Foundation," which does satellite formats of Christian music, and boy does it take some balls to call yourself that to do that. Maybe they need the money and are willing to sell. Evangelical stations tend to do poorly in this Catholic market. (Remember 106.7 The Fish?) Still a longshot, though, because the overhead for the station must be ridiculously low.

95.5 has had trouble competing in the Spanish market. I think they're running a Norteño format, which is that Mexican polka music that painters and landscapers seem to like so much. It's actually because the Poles and Czechs settled northern Mexico and brought their accordions with. But the point is their ratings suck.

So those are the four I'd keep an eye out for. CBS stations are obviously out of play, as are all the rimshots.

IF that Mexican Polka history story is true thank you and if it's totally bs well then double thanks.
It always blows my mind when you pull up to a light and you see a Mexican kid blasting that crap as if he was raised in a Wisconsin super club.

In the 1850s Europeans from Germany (first during Spanish time and 1830s), Poland, and what is now the Czech Republic migrated to Texas and Mexico, bringing with them their style of music and dance. They brought with them the waltz, polkas and other popular forms of music and dance.