I do agree . If you are buying 87.7 and you think you are going to GROW a station, you need all young guys and everything you do should appeal to them.

I disagree. Young guys aren't even listening to over the air broadcasts that much. plus, most of the young talent sucks. Getting guys like Mac who are very good at their job, have a following and name recognition makes the most sense to me. I am amazed that an AM signal would be 50 million though. What the heck are they doing with the old 870 frequency these days? That should come cheaper than that.

I disagree. Young guys aren't even listening to over the air broadcasts that much. plus, most of the young talent sucks. Getting guys like Mac who are very good at their job, have a following and name recognition makes the most sense to me. I am amazed that an AM signal would be 50 million though. What the heck are they doing with the old 870 frequency these days? That should come cheaper than that.

What the heck are they doing with the old 870 frequency these days? That should come cheaper than that.

I do agree . If you are buying 87.7 and you think you are going to GROW a station, you need all young guys and everything you do should appeal to them.

I doubt Kaplan would sit quietly if somebody like Mac is being considered for The Game. Kap seems to like being the top dog. That being said, they better start making a splash with some big names or they will continue getting terrible ratings.

I also understand that the plan is to get a real freq. to broadcast on...but in order to get that...someone needs to layout $50Mill? are they going to layout $50 mill for a 0.00?

... one minor thing I noticed recently while tuned into The Game 87.7 is that the station during promotional spots is emphasizing more its exclusive status as the only local sports radio station on FM.

They can probably give Mac a huge contract sort of written off under start up costs. What I do not get is why they cannot buy another freq yet though. I would think someone is wanting to get bought out of radio these days.

877 was better as a Altrock station

Bringing out of the fire and pashun on Cutler.

Sporting the double-chin.

Mike North is the man they need for rainmaker.

AND Mac for talent.

They must be posting some kind of numbers. I don't listen to them at all but if they have commercials playing
than they have to have sponsors dropping some dough down. No idea how they pay the "talent", it has to be
a total losing proposition.

Dollar a holler! That's how the old WKRS in Waukegan sold its ads. Reps would sell out the inventory on WIIL Rock and XLC, and then to make budget at the end of the month they'd have to sell KRS spots in bulk at like $5 a minute. With a signal that didn't go north of Bristol, south of Mundelein, or west of either, and a lineup of syndicated right-wing talkers too abhorrent for even WLS or WIND to pick up, it was a hard sell, and it'd usually end up alienating clients who felt pressured into buying a bunch of worthless spots. Now it's ESPN Deportes. Arriba.