Looking at the ratings, WRDV's morning drive has been consistently top 10. Almost top 5 with a 4.0 share at times. Dropped down to a 3.0 share in December but bounced back to 3.3--about the same as M&H on WSCR in January.


Master Chief must've been cashing a decent check for radio in 2015--seeing how they were able to get 2 veteran radio guys in at or below whatever he was making.

Everyone takes a dip in December because 93.9 devours the market with all-Christmas. They practically make budget for the whole year on those six weeks.

_________________

that must be the giant demo of people who listen to christmas music because it's christmastime. my mom's one of those people and this year she was going on about how january 12th or something is THE OFFICIAL END OF THE HOLIDAY SEASON so everyone had to leave decorations up and keep pumping christmas music til then. THAT'S JUST WHAT YOU DO!

_________________

Remember that ratings are tracked with little pagers that pick up radio signals and record what they hear, so when everyone is playing the Lite FM at the office or at stores or whatever, you end up "hearing" the station whether you like it or not. Combine that with people who actually do like listening to the same fifty Christmas songs on a constant loop and that's how you jump from a 3.whatever to a FOURTEEN!! for the holiday rating period, then drop back down into the pack right after.

_________________

a dad obsessed with black cawk and a mom obsessed with christmas....Sini's 'rents = Flannery O'Connor characters.

Why would the music station’s longtime loyal listeners, including those who listened during morning drive with host Steve Downes, give a care about what Mac has to say about the Bears or whatever?

I dont get this show, when they finally do talk its not organic... its clearly pre-planned topics with no carry over between segments... just not my cup of tea i guess

I haven't tried it in several days. Kind of forgot about it. Too bad.

_________________
Elections have consequences.

I turned it on this morning and heard them talking about attractive older women. When they agreed that Diane Keaton (at her current age) was the epitome of sexy, I went back to the AM band. Quickly. Even in her heyday, Diane Keaton never screamed sexy. School marm, yes. Sexy? Please.

She was kind of MILFy in Father of the Bride 25 years ago.

_________________
You know me like that.

Lies.

_________________
"Play until it hurts, then play until it hurts to not play."
http://soundcloud.com/darkside124 HOF 2013, MM Champion 2014

Diane Lane yes.
Diane Keaton no.

_________________

_________________

Irony.

_________________
You know me like that.

How so, Doc?

Sorry. Did your subtlety go over my head?

I was laughing that something was so old that you fled to the AM dial.

_________________
You know me like that.

No, sir. Yours went over mine.

That is rich.

Carry on, kind sir.

I think Lane is around 50. Keaton has to be close to 70. What's her name fuzzy britches from Shawshank is about 70 and still pretty.

I knew you were smart.

_________________
Elections have consequences.

Huh. Figured you more of a Nathan Lane guy than Diane Lane.

_________________
"Play until it hurts, then play until it hurts to not play."
http://soundcloud.com/darkside124 HOF 2013, MM Champion 2014

A guy can't have both?

_________________

Huge Diane Lane fan here.

Haven't seen her in a couple years. Don't think I want to. I want to picture her circa 2004 permanently.

_________________
You know me like that.

Oh sure. That's totally normal.

_________________
"Play until it hurts, then play until it hurts to not play."
http://soundcloud.com/darkside124 HOF 2013, MM Champion 2014

She is still really pretty.

So you'd do her.

That's hot.

_________________
"Play until it hurts, then play until it hurts to not play."
http://soundcloud.com/darkside124 HOF 2013, MM Champion 2014

Still looks great.

Tasty.

_________________
Elections have consequences.