ESPN Radio’s Mike & Mike in the Morning co-host Mike Golic lost the “Bracket Wager” challenge to co-host Mike Greenberg and now must pay the price. Listeners voted and Golic will get waxed live during the show on Wednesday, April 29, at 8:10 a.m. The waxing can be heard on ESPN Radio and seen on the ESPN2 simulcast.

“I really have no idea what to expect with the waxing, this is really more of Greeny's world than mine,” Golic says. “I expect this to be the only waxing of my life, yet I do expect to scream.”

Greenberg says, “Mike Golic being waxed live on the air may represent a new low, not just for him, or for Mike and Mike, but perhaps for the medium. This may be the low water mark in the history of radio. I fear Marconi is spinning in his grave.”

I smell a bit....