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Facebook About To Know A Lot More About You
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Author:  Crystal Lake Hoffy [ Thu Feb 28, 2013 2:01 pm ]
Post subject:  Facebook About To Know A Lot More About You

http://adage.com/article/digital/facebook-announces-plan-show-ads-based-offline-shopping-habits/240054/?qwr=FullSite


Facebook Inks Deal With Acxiom, Epsilon, and Others to Show Ads Based On Shopping Habits

Facebook is formally announcing its partnership with data behemoths Acxiom, Epsilon and Datalogix to target ads to users based on their recent in-store purchases.

Ad Age reported last week that the social network was already beta-testing the product -- which will enable brands to match data gathered through shopper loyalty programs to individual Facebook profiles for ad targeting on the platform -- with top agency partners like OMD . Aimed at CPG marketers, it would hypothetically would enable Pampers to deliver ads to Facebook users who have recently purchased baby products, or Coca-Cola to market to teenagers in Atlanta who've bought soda in the past month.

The targeting will function through anonymized matching of loyalty-program members and Facebook users through email addresses and phone numbers. Holders of loyalty cards from retailers are asked for their email or phone number when they register, and Facebook users sign into the site using one or the other, and a match between two corresponding data points needs to be detected to enable delivery of an ad.

It functions similarly to another Facebook ad product that was rolled out last fall: "custom audiences." In that case, brands can upload their CRM databases consisting of phone numbers, emails and addresses into Facebook to target their existing customer base with ads. The technology in place to protect consumer privacy in that instance is the same as for the new ad targeting powered by shopper data. Through a process calling "hashing," a match can be found without allowing Facebook data to be intelligible to the data vendors, or vice versa, according to a Facebook spokeswoman.

Facebook is also announcing a partnership with a fourth big-data purveyor: BlueKai. That company's integration with Facebook will be cookie-based and not connected to offline purchases, and thus akin to the Facebook Exchange but with some distinctions. It will enable brands to target cookie clusters that BlueKai may have stored for them over a longer period of time, whereas FBX is designed to function in real-time to show ads to Facebook who have relatively recently visited a website and had a cookie dropped on them.

BlueKai's integration will also allow for ads delivered through cookie matching to show up as sponsored stories or other formats, whereas FBX ads are only shown on Facebook's right-hand rail.

For example, an automaker can potentially target people who visited its website a year ago to configure a car, according to a Facebook spokeswoman.

Author:  Douchebag [ Thu Feb 28, 2013 2:03 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Meh, my facebook is still under my college email address, which hasn't been in use for nearly a decade now. Not a very big deal.

Author:  Hank Scorpio [ Thu Feb 28, 2013 2:10 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Yeah these articles come out about once every 6 months and people freak out. Quit Facebook if it bothers you or stop complaining and get on board with the corporate takeover.

Author:  Brick [ Thu Feb 28, 2013 2:12 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

People need to stop being scared about targeted advertising. There is a database of all the major financial transactions you've ever done along with where you've lived. So what if Facebook knows you love Cheetos and sends you an ad for Cheetos?

Author:  Hank Scorpio [ Thu Feb 28, 2013 2:14 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Boilermaker Rick wrote:
People need to stop being scared about targeted advertising. There is a database of all the major financial transactions you've ever done along with where you've lived. So what if Facebook knows you love Cheetos and sends you an ad for Cheetos?


I love targeted advertising. I wish TV could do it.

Author:  badrogue17 [ Thu Feb 28, 2013 2:14 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Boilermaker Rick wrote:
People need to stop being scared about targeted advertising. There is a database of all the major financial transactions you've ever done along with where you've lived. So what if Facebook knows you love Cheetos and sends you an ad for Cheetos?

Im offended based on my demographic that it was for Flamin' hots though.

Author:  312player [ Thu Feb 28, 2013 2:15 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

Author:  Hank Scorpio [ Thu Feb 28, 2013 2:16 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

312player wrote:
I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.


Facebook is only for burritos?? No wonder Speeps is always poking me.

Author:  Terry's Peeps [ Thu Feb 28, 2013 2:17 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Hank Scorpio wrote:
312player wrote:
I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.


Facebook is only for burritos?? No wonder Speeps is always poking me.


Hi.

Author:  Hank Scorpio [ Thu Feb 28, 2013 2:19 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Terry's Peeps wrote:
Hank Scorpio wrote:
312player wrote:
I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.


Facebook is only for burritos?? No wonder Speeps is always poking me.


Hi.


Image

Author:  Tall Midget [ Thu Feb 28, 2013 2:41 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Boilermaker Rick wrote:
People need to stop being scared about targeted advertising. There is a database of all the major financial transactions you've ever done along with where you've lived. So what if Facebook knows you love Cheetos and sends you an ad for Cheetos?


I'm a little worried since I tend to buy large quantities of heroin through a customer loyalty program offered by the guys under the Morse L stop.

Author:  The Original Kid Cairo [ Thu Feb 28, 2013 2:42 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

312player wrote:
I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.

Author:  Hawg Ass [ Thu Feb 28, 2013 2:45 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

The Original Kid Cairo wrote:
312player wrote:
I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.

I thought the same thing, but I have just given up on responding to him.

Author:  Krazy Ivan [ Thu Feb 28, 2013 3:06 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

The Original Kid Cairo wrote:
312player wrote:
I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.



I am pretty. Sure that is.... what he. Was going, for?

Author:  Chus [ Thu Feb 28, 2013 3:26 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Tall Midget wrote:
Boilermaker Rick wrote:
People need to stop being scared about targeted advertising. There is a database of all the major financial transactions you've ever done along with where you've lived. So what if Facebook knows you love Cheetos and sends you an ad for Cheetos?


I'm a little worried since I tend to buy large quantities of heroin through a customer loyalty program offered by the guys under the Morse L stop.


Make sure you don't write "heroin" in the memo on the check.

Author:  312player [ Thu Feb 28, 2013 4:07 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Krazy Ivan wrote:
The Original Kid Cairo wrote:
312player wrote:
I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.



I am pretty. Sure that is.... what he. Was going, for?

:lol:

Not bad, had to look twice to see if I wrote that.

Author:  Colonel Angus [ Thu Feb 28, 2013 7:24 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Chus wrote:
Tall Midget wrote:
Boilermaker Rick wrote:
People need to stop being scared about targeted advertising. There is a database of all the major financial transactions you've ever done along with where you've lived. So what if Facebook knows you love Cheetos and sends you an ad for Cheetos?


I'm a little worried since I tend to buy large quantities of heroin through a customer loyalty program offered by the guys under the Morse L stop.


Make sure you don't write "heroin" in the memo on the check.

No, he writes "gay sex" & it's embarrassing to cash them.

Author:  Drop In [ Thu Feb 28, 2013 7:28 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

Hawg Ass wrote:
The Original Kid Cairo wrote:
312player wrote:
I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.

I thought the same thing, but I have just given up on responding to him.


Th,is

Author:  Elmhurst Steve [ Fri Mar 01, 2013 11:01 am ]
Post subject:  Re: Facebook About To Know A Lot More About You

The idea that Facebook might tailor ads to the individual user is not something I see as bad. If I am going to be looking at ads on their site, I prefer that they might be ads for things that might interest me. Sounds like wise marketing to me.

Author:  Frank Coztansa [ Fri Mar 01, 2013 12:56 pm ]
Post subject:  Re: Facebook About To Know A Lot More About You

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