Waddle moves to mornings on WMVP
Rosenbloom, Salisbury ousted
By Ed Sherman
Tribune sports media reporter

April 27, 2007, 10:26 PM CDT

Well, that didn't take long.

When WMVP-AM 1000 hired Tom Waddle in February, everyone knew it was just a matter of time before he slipped into the 9 a.m.-noon slot. That time comes Monday.

The station announced Friday that Waddle and Marc Silverman will be shifting from evenings to mornings. Out are Steve Rosenbloom and Sean Salisbury.

The new show gives WMVP a chance to showcase Waddle in a critical high-profile slot. Getting the former Bears receiver to come over from WGN-AM 720 was a major coup for the station, one it hopes will result in improved morning ratings.

Waddle now will go head-to-head with the final hour of Mike North's program on WSCR-AM 670 and then against Mike Mulligan and Brian Hanley, who have delivered solid ratings in the 10 a.m.-noon slot.

"Tom has great insights to all sports, and he has the credibility of being a former Bear," WMVP general manager Jim Pastor said. "Plus, he's very funny. He's the total package."

For the last two months, Waddle mostly had been working the 7-9 p.m. shift. It proved to be a big break for Silverman, who joined Waddle in the evenings.

WMVP liked their chemistry so much they wanted to keep them together.

"We made no assumptions going in," Pastor said. "In a span of two months they clicked in a way that even surprised us."

It will be a return to mornings for Silverman, who used to work the slot with Carmen DeFalco. Rosenbloom and Salisbury replaced them last spring.

The pairing only got a year to prove itself, but Rosenbloom, who writes a sports column for the Tribune's Web site, didn't complain.

He said he appreciated the opportunity.

"Some people get more time to jell," Rosenbloom said. "But I thought a year was enough. Either people like it or not."

Salisbury, an NFL analyst for ESPN, will still be heard on various shows on the ESPN Radio affiliate and play a role in the Bears' pregame coverage. Rosenbloom was offered a role on the 7-9 p.m. show.

He said he plans to make a decision by the end of the weekend.

While I still think he could be of use at the station I'd rather see Carmen and Hood in the night slot as opposed to Carmen and Rosey. All 3 could also be a decent possibility but right now I'm just happy as hell that Sean is out and I have a listenable show from 9-noon. What's this other shakeup you referred to in your other post? The one before this fall?

Sunday's my birthday. How appropriate. Thanks for the gift, 1000.

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I've always liked Rosey, but admittedly he has never quite fit wherever he has been. The rest of the three are absolutely useless to me. Salisbury was/is a joke, Sillverman is a bore, and Waddle is little more than the overachieving "possession receiever" that has for whatever reason been held as a "gold" standard...

Carmen was hosting solo tonight after 9pm. Was it just me or is it possible that he is better by himself? He was awesome as the Bulls pre/post game host. I think Carmen hosting solo from a 10p to midnight would work out well.

Sean Salisbury is radiospeak for Channel 2's Mark Malone.

Journeyman QBs that thought they could parlay their B-Celeb status into something meaningful in a city they knew little about.