With the Sports Illustrated Swimsuit Issue hitting newsstands everywhere later this week with Brooklyn Decker on the cover, CNBC's Darren Rovell is about to take viewers & readers everywhere on quite a journey. The "Sports Biz" reporter hosts "Business Model: Inside the Sports Illustrated Swimsuit Issue" tonight at 8p with replays throughout the week. Darren takes viewers & readers beyond the pages of the mag, showing how the annual issue has become the biggest selling issue of the year, how much money it makes annuallly for Time, Inc., and how the issue has made Brooklyn, Bar Refeali, Elle MacPherson, Tyra Banks, Christie Brinkley and others famous over the years.

Viewers also get an inside look at how far in advance the mag prepares to send these models to exotic global locales, plus how little these women actually earn to wear such little clothing and show lots and lots of skin.

By the way, Brooklyn actually called in this morning to "The Dan Patrick Show" with NFL Network's Rich Eisen guest hosting. You can listen to the interview on DanPatrick.com or 670thescore.com on demand right now. Brooklyn's also scheduled to show off more of the mag tonight on CBS. She's scheduled to be on "The Late Show with David Letterman" to promote her cover on the annual Swimsuit Issue. Lucky her!

why do people buy this crap?

the wife won't let you watch porn, but she's ok with the SI swimsuit issue?

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Reality is your friend, not your enemy. -- Seacrest