Nike decides to stick with Tiger Woods after he admits to cheating on his wife with a gaggle of women, only to ditch Lance Armstrong immediately after any indication that he used PED's.

Kevin Adler from Engage Marketing said it best:



This makes sense. Lance Armstrong cheated to achieve his success in biking and Tiger Woods did not cheat ... to achieve his success in golf. In one case a crime was committed, not in the other.

But what about Alex Rodriguez? He's an admitted former steroid-user yet NIKE remains faithful to his sponsorship. Here are NIKE's comments in 2009 regarding A-Rod:



And here is what NIKE said about Armstrong:



So much for consistency.

Tiger will make them money, Lance will not.

Armstrong made plenty of money for NIKE over the course of a decade. The real reason NIKE fired Armstrong was twofold:

1) They felt "misled".

2) Armstrong's contract was near its end.

Right. Tiger continues to make them money. Lance would not, even if his contract wasn't done. They are a business.

Is your point that people would stop buying LIVESTRONG apparel that also featured the NIKE swoosh because of his admission?

No idea on specifics. My opinion is simply that Lance no longer is a positive business relationship for Nike that would result in revenue (or positive marketing).


Despite Tiger's shit, he still makes Nike money. I don't think Lance would make them money anymore.

I'm not sure if they were misled. I don't care about this story really but I thought I heard, probably from B&B, that there was reports of Nike possibly helping him actually acquire the drugs or something like that.

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Fare you well, fare you well
I love you more than words can tell
Listen to the river sing sweet songs
To rock my soul

You're probably right, as I have also heard similar reports. Whether or not they were truly "misled" may be up for argument. I was basing my rationale behind their official statement:

"Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner."

I can no longer look at my Tag Heuer watch without thinking of Perkins, so thanks for that Tiger you fuckbag.

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Proud member of the white guy grievance committee

It aint the six minutes. Its what happens in those six minutes.

Denied, they are a successful corporation who milked Armstrong for everything they could get and dumped him when there was nothing left to gain...they will dump Aroid too soon...Woods is still bringing in the $

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I went home with the waitress
The way I always do
How was I to know
She worked for Deadspin too?

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Anybody here seen my old friend Bobby?
Can you tell me where he's gone?
I thought I saw him walkin' up to The Hill
With Elon, Tulsi, and Don

A-Rod was forced to admit it when he was outed.

Tiger was also.

Lance is still holding on past the expiration date of his bullshit.

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Just Prove It.