“Where the line seems to be drawn for Nike, as an authentic sports-performance brand, is when your transgressions are [related] to the integrity of your performance as an elite athlete,” Kevin Adler, founder of Chicago-based marketing agency, Engage Marketing, told us by phone on Thursday. “That’s really an important distinction and a very stark contrast between Nike making the decision to stand by Tiger and choosing to disassociate itself from Lance.”

"Nike does not condone the use of illegal substances in sport and agrees with Alex Rodriguez that they should not be used. We will have no further comment at this time."

"Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner."

Armstrong made plenty of money for NIKE over the course of a decade. The real reason NIKE fired Armstrong was twofold:

1) They felt "misled".

2) Armstrong's contract was near its end.

I'm not sure if they were misled. I don't care about this story really but I thought I heard, probably from B&B, that there was reports of Nike possibly helping him actually acquire the drugs or something like that.

I can no longer look at my Tag Heuer watch without thinking of Perkins, so thanks for that Tiger you fuckbag.