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| The NFL https://mail.chicagofanatics.com/viewtopic.php?f=75&t=76772 |
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| Author: | Mini Ditka [ Fri Feb 01, 2013 9:42 am ] |
| Post subject: | The NFL |
For making advertisers say, "The Big Game." |
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| Author: | Douchebag [ Fri Feb 01, 2013 9:45 am ] |
| Post subject: | Re: The NFL |
I understand the NFL wanting to protect the biggest property in all of sports, but I don't understand why companies use "The Big Game" in their promotions. Why not use something simple like NFL Championship Game, or Football Championship Game? The Big Game is a novel by Colin O'Brien. |
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| Author: | Mini Ditka [ Fri Feb 01, 2013 9:53 am ] |
| Post subject: | Re: The NFL |
Douchebag wrote: I understand the NFL wanting to protect the biggest property in all of sports, but I don't understand why companies use "The Big Game" in their promotions. Why not use something simple like NFL Championship Game, or Football Championship Game? The Big Game is a novel by Colin O'Brien. You can't use NFL in your advertising because it's trademarked. |
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| Author: | Brick [ Fri Feb 01, 2013 10:01 am ] |
| Post subject: | Re: The NFL |
Mini Ditka wrote: For making advertisers say, "The Big Game." If they don't do that they'll eventually lose their trademark.They have to protect against unauthorized use. Authorized advertisers can say Super Bowl. |
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| Author: | Chus [ Fri Feb 01, 2013 10:45 am ] |
| Post subject: | Re: The NFL |
Douchebag wrote: I understand the NFL wanting to protect the biggest property in all of sports, but I don't understand why companies use "The Big Game" in their promotions. Why not use something simple like NFL Championship Game, or Football Championship Game? The Big Game is a novel by Colin O'Brien. It's just a game. 
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