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Hyundai
https://mail.chicagofanatics.com/viewtopic.php?f=75&t=78778		 Page 1 of 1
Author:  Terry's Peeps [ Fri Apr 26, 2013 7:12 am ]
Post subject:  Hyundai
Suicide is funny, says Hyundai ad
by Chris Matyszczyk April 25, 2013

Can you laugh about suicide?

Can you laugh about suicide while you're trying to sell someone a car?

It seems that someone at one of Hyundai's ad agencies felt that selling a healthy car merited flogging a dead man. Or, at least, a man who wanted to be dead by his own hand.

The perfect opportunity, the agency must have thought, came with the Hyundai iX35. It has 100 percent water emissions -- nothing noxious, you see. That's a killer feature.

So they made an ad in which a man tries to commit suicide in his garage by the well-known method of attaching a hose to his exhaust and breathing in the fumes.

https://www.youtube.com/watch?v=j0c65yp ... ata_player


He doesn't look a happy man.

Perhaps he has money troubles. Perhaps his wife and children died in a car accident and he feels he has nothing left to live for.

He leans back in his driver's seat and prepares himself for death.

The Grim Reaper is late. Where is he? Perhaps he's stuck in traffic. Perhaps he hates himself so much that he himself has committed suicide.

In the end, the man gives up. He turns on his garage light and makes to go back to his miserable life.

Meanwhile, we are expected to chuckle at the caption: "The new ix35 with 100 percent water emissions."

Suicide? You have to laugh, don't you?

I am grateful to a post by Holly Brockwell for bringing this ad to my attention. She found herself less than moved by it, as her father committed suicide by this very method. Brockwell works in advertising.

I contacted Hyundai to ask whether the company approved this ad, made by the German agency Innocean, for airing. After all, it isn't the first time car companies have used suicide for humor.

A spokesman for Hyundai gave me a carefully worded response: "We understand that some people may have found the iX35 video offensive. We are very sorry if we have offended anyone. We have taken the video down and have no intention of using it in any of our advertising or marketing."

The phrasing of "we have taken the video down" clearly suggests that someone at Hyundai actually approved of it going up.

Ah, suicide. It just kills me.

Updated at 3:09 p.m. PT:Hyundai has issued a new statement, saying that it didn't approve the ad. The statement continues that the ad "runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused. More to the point, Hyundai apologizes to those who have been personally impacted by tragedy."

Dumbassery.
Author:  rogers park bryan [ Fri Apr 26, 2013 7:14 am ]
Post subject:  Re: Hyundai
Advertising
Author:  Terry's Peeps [ Fri Apr 26, 2013 7:15 am ]
Post subject:  Re: Hyundai
So Hyundai didn't approve the ad?

Is that normal for an ad agency to put out a commercial without approval from the company?
Author:  Rod [ Fri Apr 26, 2013 7:23 am ]
Post subject:  Re: Hyundai
Don Draper just had a suicide ad axed by one of his clients.
Author:  hootmon [ Fri Apr 26, 2013 7:32 am ]
Post subject:  Re: Hyundai
Didn't Chrysler get a lot of shit for a Super Bowl commercial that showed a factory robot committing suicide a couple years ago? They should have learned.
Author:  Rod [ Fri Apr 26, 2013 7:35 am ]
Post subject:  Re: Hyundai
Groupon making light of starving people was a disaster too.
Author:  good dolphin [ Fri Apr 26, 2013 7:40 am ]
Post subject:  Re: Hyundai
the Aldi of car makers
Author:  Bagels [ Fri Apr 26, 2013 7:58 am ]
Post subject:  Re: Hyundai
good dolphin wrote:
the Aldi of car makers


I assumed the DB was just for them making shitty cars
Author:  rogers park bryan [ Fri Apr 26, 2013 8:26 am ]
Post subject:  Re: Hyundai
Bagels wrote:
good dolphin wrote:
the Aldi of car makers


I assumed the DB was just for them making shitty cars

They make good cars from what I understand and in my experience

Im not a car guy, though
Author:  Killer V [ Fri Apr 26, 2013 9:42 am ]
Post subject:  Re: Hyundai
Wrong section.

viewtopic.php?f=47&t=78762
Author:  jimmypasta [ Fri Apr 26, 2013 1:32 pm ]
Post subject:  Re: Hyundai
Interesting that no one that has committed suicide has lodged a complaint.
Author:  Colonel Angus [ Fri Apr 26, 2013 1:52 pm ]
Post subject:  Re: Hyundai
Hyundai is a Japanese company. In Japan (or Nippon, as the natives like to call it), suicide is honorable. Maybe the guy was trying to save face because he shamed his family? I find this whole nomination insulting to the Japanese people.
Author:  NearWessSideHussra [ Fri Apr 26, 2013 2:47 pm ]
Post subject:  Re: Hyundai
wait, so this ad never ran on TV and this chick hunted down the ad on youtube and watched it of her own free to double-click will?
Author:  KDdidit [ Fri Apr 26, 2013 3:51 pm ]
Post subject:  Re: Hyundai
But free oil changes for life.
Author:  spmack [ Fri Apr 26, 2013 3:53 pm ]
Post subject:  Re: Hyundai
immessedup17 wrote:
Colonel Angus wrote:
Hyundai is a Japanese company.

No. No they are certainly not.

:lol: :lol: :lol:
Author:  Colonel Angus [ Fri Apr 26, 2013 4:44 pm ]
Post subject:  Re: Hyundai
immessedup17 wrote:
Colonel Angus wrote:
Hyundai is a Japanese company.

No. No they are certainly not.

My mistake, they are Korean. I have a hard time telling them apart.

immessedup17 wrote:
What was surprising to me is that Mr. Angus is Mr. Asian Culture.


Image
Author:  jimmypasta [ Fri Apr 26, 2013 4:48 pm ]
Post subject:  Re: Hyundai
The question is,who makes the better auto? I have a Camry and a Civic. No complaints so far. The Camry is about 6 years old and has had zero issues.
Author:  jimmypasta [ Fri Apr 26, 2013 5:31 pm ]
Post subject:  Re: Hyundai
My daughter bought a new Sonata. It's a nice looking car.
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