http://www.chicagoreader.com/Bleader/ar ... s-viralityQuote:
Take, for instance, the song "#SELFIE" by the Chainsmokers, which just entered the Billboard Hot 100 at number 55 despite (or rather thanks to) an unabashedly deliberate and well-funded campaign to send it viral. The song itself is garbage, paint-by-numbers EDM with all the artistic flavor of an audio software preset that makes "Harlem Shake" sound like Selected Ambient Works Volume II. But the song's only there to deliver the meme, and if the song had any personality it might distract from the hashtag-packed spoken-word bit that's the real focus here.
In lieu of sung vocals or an actual instrumental melody, the Chainsmokers (whoever they are) decided to cast a young woman as a typical SoCal suburbanite trying to look cool at an LA club dispensing a seemingly endless stream of low-level complaining and nightlife ennui. The punch line, if you want to call it that, comes at the end of every verse where she says something about taking a selfie. Or rather a "#SELFIE." It's like if "Baby Got Back" was just the girl on the intro for the entire time and the beat wasn't as good.
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Molly Lambert wrote:
The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.
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