I’d been inside for less than five seconds when someone handed me a promotional bill printed with a Mars Attacks alien, Kevin McCallister, and the logo for SmileTrain, 90sFest’s charity partner. I spotted a cluster of Rugrats mascots and hustled over to get a photo, but couldn’t figure out where on the mascot’s foamy body to put my hand. Did I just accidentally touch its butt? Which part is the butt? The mascots were standing between a Sunny D booth and something called Betches Bedroom, a detailed re-creation of teenage girlhood stocked with Beanie Babies, an *N Sync poster, and Steve Madden memorabilia. A woman in a tattoo choker manned a GIF photobooth inside. “Where can I get one of these?” a visitor asked her, holding up a pillow that said “#Betches Love the 90s.”

“Sorry, we made those special,” the choker-wearing staffer said. Her co-worker joked to me, “Maybe we should sell them.”

“Bet you could make a fortune,” I said.

She laughed, then looked at me earnestly. “We are selling tank tops, though. They’re $44.” She pointed at a grey tank top printed with the words, “Dawson’s Fleek.”