Viewers of Esquire Network's new reality show "Friday Night Tykes" are concerned that youth football coaches are teaching children violence and bullying, rather than dedication and discipline, comparing their coaching methods to child abuse, according to Reuters.

"Friday Night Tykes" mirrored its name off the popular 2006 NBC drama series "Friday Night Lights" about a Texas high school football team. NBCUniversal produced both shows, but "Friday Night Tykes" documents youth football instead of high school football.

The new documentary series premiered on Esquire Magazine's Esquire Network on Jan. 14 and follows five 8-year-old and 9-year-old Texas Youth Football Association teams. Esquire stated that the show is supposed to be informative; however, viewers are now labeling it as controversial because of the demanding coaches and harsh expectations put on the kids.

"Reality TV has submerged to profound depths. The trailer is definitely troubling to watch," Huffington Post said.

The "Friday Night Tykes" one-minute trailer features Junior Broncos coach Charles Chavarria yelling at his team, "You have the opportunity today to rip their freakin' head off and let them bleed. If I cut 'em with a knife, they're going to bleed red, just like you!"

Chavarria went on to say, "There should be no reason why ya'll don't make other teams cry! I could care less if they cry!"

Even the NFL voiced concerns over the sneak peek, saying the trailer for the show was troubling to watch, and the youth league is not part of the NFL's Heads Up Football Program, which seeks to improve player safety in youth football.

Children cry as they're pushed to their limits, and players are knocked out after helmet-to-helmet collisions. Some parents are conflicted over the cruelty and violence, but reportedly, parents flocked to the Texas Youth Football Association to enroll their children after they adopted their aggressive approach to coaching.

Lisa Connell, a "mom-ager" and mother to one team member, said Chavarria makes her uncomfortable, but "she wants the team to win, and this is the way to achieve that."