immessedup17 wrote:
This is a sad day in North American sports.
MLS already does it.
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| Author: | Terry's Peeps [ Fri Jul 20, 2012 3:09 pm ] |
| Post subject: | NBA whores itself out |
NBA Approves Advertising on Jerseys for 2013-14 Season By Alex Kay (Featured Columnist) on July 20, 2012 The NBA is making an extremely controversial change for the 2013-14 season. For the first time in a major modern American professional sport, advertisers will be allowed to invade the sanctity of the uniform that players don. According to an Associated Press report (via Sports Illustrated), it’s expected that the league as a whole would gain up to $100 million in additional revenue by selling small patches on the jersey of each team. The practice, long associated with European soccer leagues, has been fought tooth and nail by leagues in the United States, with the notable exception of the WNBA and MLS. Grantland’s Michael Kruse wrote a piece on the issue entitled "The Coming of the Goldman Sachs Yankees" back in May. It seems the country collectively sees uniform advertisements as an invasive and obstructive measure that violates the purity of the sport. But it’s time to get with the times. Remember, this is a league that had to borrow $175 million for 15 of its teams back in 2009 and isn’t exactly printing money. Unsuccessful franchises on the court tend to be a losing investment for owners. By adding another stream of revenue, the league will be more profitable and should theoretically cost less and reduce the skyrocketing prices for fans to attend a game, purchase a jersey and involve themselves with their favorite teams financially. While the NBA does not have a lot of “detection opportunities” due to the pace of the game and standard TV camera angles , the league still stands to profit immensely from placing these advertisements on their jerseys, according to a 2011 study by Horizon Media . This major leap forward has been in the works since April, when Deputy Commissioner Adam Silver told Kurt Helin of Pro Basketball Talk: We presented to our owners some mocked up jerseys, mannequins, not models, that showed various iterations of logos, sizes of logos, placements of logos. We showed them some of the traditional soccer jerseys used in Europe and we showed them some of the valuations that soccer jerseys are currently getting and some estimates of ranges of values for logo rights on NBA jerseys. Apparently, those models and financial figures were enough to entice the owners, many of whom had to borrow money just three years ago to stay afloat, to quickly agree to the groundbreaking changes. The next step is for teams to go out and find sponsors to whom they can sell the uniform patches. It’s expected that the price of the advertisements will scale with Forbes’ valuation of each franchise. It’s likely that many owners would have liked to start the upcoming season with the patch, but Silver explained to the Associated Press the reasoning behind waiting until 2013: The view is, that the teams would need a significant time; one, to sell the patch; and number two, for Adidas to manufacture the uniforms, because the patch that would be on the players' uniforms would also appear on the jerseys at retail. This sweeping change is likely to be a lasting and permanent one, and it’s inevitable that the NHL, MLB and NFL will all eventually join the NBA by tapping into this previously unexplored goldmine. It’s certainly going to be controversial at first, but you can bet that in a few years it will be difficult to think of a time when American professional sports jerseys were not covered in advertisements |
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| Author: | rogers park bryan [ Fri Jul 20, 2012 3:11 pm ] |
| Post subject: | Re: NBA whores itself out |
If the Stilletto fits.... |
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| Author: | Hank Scorpio [ Fri Jul 20, 2012 3:11 pm ] |
| Post subject: | Re: NBA whores itself out |
BernStine wrote: Monetize everything!!!!!!
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| Author: | Douchebag [ Fri Jul 20, 2012 3:13 pm ] |
| Post subject: | Re: NBA whores itself out |
immessedup17 wrote: This is a sad day in North American sports. MLS already does it.
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| Author: | Hank Scorpio [ Fri Jul 20, 2012 3:16 pm ] |
| Post subject: | Re: NBA whores itself out |
Marconi has already bought the rights to the Bulls. |
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| Author: | FavreFan [ Fri Jul 20, 2012 3:18 pm ] |
| Post subject: | Re: NBA whores itself out |
I have no problem with this. Hopefully pretty soon we will see the Google Bulls taking on the Microsoft Knicks. |
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| Author: | Curious Hair [ Fri Jul 20, 2012 3:26 pm ] |
| Post subject: | Re: NBA whores itself out |
Hank Scorpio wrote: Marconi has already bought the rights to the Bulls. I EVEN PUT ADVERTISING ON MY SHOES!!! |
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| Author: | Curious Hair [ Fri Jul 20, 2012 3:29 pm ] |
| Post subject: | Re: NBA whores itself out |
Groupon Bulls. Their window is closing... |
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| Author: | FavreFan [ Fri Jul 20, 2012 3:53 pm ] |
| Post subject: | Re: NBA whores itself out |
Could be worse. At least we'd be better than the Friendster Bobcats. |
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| Author: | conns7901 [ Fri Jul 20, 2012 7:47 pm ] |
| Post subject: | Re: NBA whores itself out |
Terry's Peeps wrote: By adding another stream of revenue, the league will be more profitable and should theoretically cost less and reduce the skyrocketing prices for fans to attend a game, purchase a jersey and involve themselves with their favorite teams financially.  The person who wrote this can not seriously believe this?
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| Author: | Curious Hair [ Fri Jul 20, 2012 9:19 pm ] |
| Post subject: | Re: NBA whores itself out |
Hey, maybe this revenue stream will enable "Uncle Jerry" to spend into the luxury taaaaahahahahahahahaha hahahah |
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| Author: | spanky [ Fri Jul 20, 2012 10:17 pm ] |
| Post subject: | Re: NBA whores itself out |
It's not what I originally thought. I was thinking soccer-style ads. It's supposed to be 2 inch x 2 inch patches similar to when a team wins the championship. Still a huge step, but not a complete deal-breaker. |
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| Author: | Scorehead [ Sat Jul 21, 2012 12:18 am ] |
| Post subject: | Re: NBA whores itself out |
spanky wrote: It's not what I originally thought. I was thinking soccer-style ads. It's supposed to be 2 inch x 2 inch patches similar to when a team wins the championship. Still a huge step, but not a complete deal-breaker. Before long those 2 x 2 patches become 3 x 3, then 4 x 4, then there are 4 or 5 of them & the uni is ruined. Dumb move by Stern. |
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| Author: | Curious Hair [ Sat Jul 21, 2012 1:20 am ] |
| Post subject: | Re: NBA whores itself out |
This was Adam Silver's doing, not Stern's. Stern was against it. |
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| Author: | beervendor [ Sat Jul 21, 2012 1:23 am ] |
| Post subject: | Re: NBA whores itself out |
Scorehead wrote: Dumb move by Stern. If this was your company wouldn't you want them to maximize as much revenue as they could? If I was a player I sure would welcome it, just pay me! |
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| Author: | Scorehead [ Sat Jul 21, 2012 1:39 am ] |
| Post subject: | Re: NBA whores itself out |
While I like your pizza preference, no, I really don't want to see professional sports uniforms plastered with corporate logos. |
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| Author: | Terry's Peeps [ Sat Jul 21, 2012 2:17 am ] |
| Post subject: | Re: NBA whores itself out |
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| Author: | Scorehead [ Sat Jul 21, 2012 2:23 am ] |
| Post subject: | Re: NBA whores itself out |
Terry's Peeps wrote: Do you want to see that on the Bulls? |
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| Author: | Terry's Peeps [ Sat Jul 21, 2012 2:30 am ] |
| Post subject: | Re: NBA whores itself out |
Sure. It won't bother me. |
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| Author: | Kirkwood [ Sat Jul 21, 2012 10:58 am ] |
| Post subject: | Re: NBA whores itself out |
 Can't wait. 
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| Author: | Curious Hair [ Sat Jul 21, 2012 2:39 pm ] |
| Post subject: | Re: NBA whores itself out |
What's weird is that Adidas doesn't even their logo on the uniforms. Nike has theirs on their football teams, Reebok has theirs in the NHL, Majestic in baseball. Why not just hit up Adidas for some money? |
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| Author: | Big Chicagoan [ Sat Jul 21, 2012 2:49 pm ] |
| Post subject: | Re: NBA whores itself out |
Chicago Red Bulls |
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| Author: | Don Tiny [ Sat Jul 21, 2012 3:02 pm ] |
| Post subject: | Re: NBA whores itself out |
Big Chicagoan wrote: Chicago Red Bulls Certainly fits, though I would suspect if Red Bull actually wants to have skin in the game, they'd push hard and fast for NY or Brooklyn to coincide w/ the soccer sponsorship. |
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| Author: | Bagels [ Sun Jul 22, 2012 8:33 am ] |
| Post subject: | Re: NBA whores itself out |
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| Author: | Brick [ Sun Jul 22, 2012 8:37 am ] |
| Post subject: | Re: NBA whores itself out |
Don Tiny wrote: Big Chicagoan wrote: Chicago Red Bulls Certainly fits, though I would suspect if Red Bull actually wants to have skin in the game, they'd push hard and fast for NY or Brooklyn to coincide w/ the soccer sponsorship. |
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