I disagree. This is an obvious attempt by Boras to return fire, but he misses badly. I doubt anyone who holds Jay Z in esteem as a pillar of pop and/or rap urban culture is going to care what hat Jay Z is wearing. It's all about style, the expression of roots (NY), and cultural currency - none of which Boras possesses vis-a-vis Jay Z. Boras might be right in a practical logic sense, but there's a different kind of logic involved when it comes to pop/urban celebrity culture.

It's all about style, the expression of roots (NY), and cultural currency - none of which Boras possesses vis-a-vis Jay Z. Boras might be right in a practical logic sense, but there's a different kind of logic involved when it comes to pop/urban celebrity culture wherein supposed contradictions between Jay Z's hat and his profession don't really mean that much.

I disagree. This is an obvious attempt by Boras to return fire, but he misses badly. I doubt anyone who holds Jay Z in esteem as a pillar of pop and/or rap urban culture is going to care what hat Jay Z is wearing. It's all about style, the expression of roots (NY), and cultural currency - none of which Boras possesses vis-a-vis Jay Z. Boras might be right in a practical logic sense, but there's a different kind of logic involved when it comes to pop/urban celebrity culture.

Jay Z will be able to lure some athletes that are drawn to him for cultural or hip reasons I suppose? Should be easy. Clearly, what Boras was referring to was sitting across from Reinsdorf or Steeinbrenner types trying to maximize and get a winning deal you think that Yankees cap is gonna help?

"Neil Young, Car Salesman."