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Facebook About To Know A Lot More About You

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Crystal Lake Hoffy

Post subject: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:01 pm

Joined: Tue Nov 20, 2007 8:52 pm
Posts: 12816
Location: My Pants
pizza_Place: Geo's Pizza

http://adage.com/article/digital/facebook-announces-plan-show-ads-based-offline-shopping-habits/240054/?qwr=FullSite

Facebook Inks Deal With Acxiom, Epsilon, and Others to Show Ads Based On Shopping Habits

Facebook is formally announcing its partnership with data behemoths Acxiom, Epsilon and Datalogix to target ads to users based on their recent in-store purchases.

Ad Age reported last week that the social network was already beta-testing the product -- which will enable brands to match data gathered through shopper loyalty programs to individual Facebook profiles for ad targeting on the platform -- with top agency partners like OMD . Aimed at CPG marketers, it would hypothetically would enable Pampers to deliver ads to Facebook users who have recently purchased baby products, or Coca-Cola to market to teenagers in Atlanta who've bought soda in the past month.

The targeting will function through anonymized matching of loyalty-program members and Facebook users through email addresses and phone numbers. Holders of loyalty cards from retailers are asked for their email or phone number when they register, and Facebook users sign into the site using one or the other, and a match between two corresponding data points needs to be detected to enable delivery of an ad.

It functions similarly to another Facebook ad product that was rolled out last fall: "custom audiences." In that case, brands can upload their CRM databases consisting of phone numbers, emails and addresses into Facebook to target their existing customer base with ads. The technology in place to protect consumer privacy in that instance is the same as for the new ad targeting powered by shopper data. Through a process calling "hashing," a match can be found without allowing Facebook data to be intelligible to the data vendors, or vice versa, according to a Facebook spokeswoman.

Facebook is also announcing a partnership with a fourth big-data purveyor: BlueKai. That company's integration with Facebook will be cookie-based and not connected to offline purchases, and thus akin to the Facebook Exchange but with some distinctions. It will enable brands to target cookie clusters that BlueKai may have stored for them over a longer period of time, whereas FBX is designed to function in real-time to show ads to Facebook who have relatively recently visited a website and had a cookie dropped on them.

BlueKai's integration will also allow for ads delivered through cookie matching to show up as sponsored stories or other formats, whereas FBX ads are only shown on Facebook's right-hand rail.

For example, an automaker can potentially target people who visited its website a year ago to configure a car, according to a Facebook spokeswoman.

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Douchebag

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:03 pm

Joined: Tue Aug 19, 2008 3:03 pm
Posts: 43577

Meh, my facebook is still under my college email address, which hasn't been in use for nearly a decade now. Not a very big deal.

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Hank Scorpio

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:10 pm

Joined: Tue Aug 24, 2010 10:16 am
Posts: 20082
pizza_Place: Aurelios

Yeah these articles come out about once every 6 months and people freak out. Quit Facebook if it bothers you or stop complaining and get on board with the corporate takeover.

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drinky wrote:

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Brick

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:12 pm

Joined: Wed Jun 21, 2006 6:57 pm
Posts: 92099
Location: To the left of my post

People need to stop being scared about targeted advertising. There is a database of all the major financial transactions you've ever done along with where you've lived. So what if Facebook knows you love Cheetos and sends you an ad for Cheetos?

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Hank Scorpio

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:14 pm

Joined: Tue Aug 24, 2010 10:16 am
Posts: 20082
pizza_Place: Aurelios

Boilermaker Rick wrote:

I love targeted advertising. I wish TV could do it.

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drinky wrote:

If you hate Laurence, then don't listen - don't comment. When he co-hosts the B&B show, take that day off ... listen to an old podcast of a Bernstein solo show and jerk off all day.

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badrogue17

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:14 pm

Joined: Mon Jun 14, 2010 4:29 pm
Posts: 38699
pizza_Place: Lou Malnatis

Boilermaker Rick wrote:

Im offended based on my demographic that it was for Flamin' hots though.

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312player

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:15 pm

Joined: Sun Jan 30, 2011 10:15 am
Posts: 27591
pizza_Place: nick n vito's

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

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The Original Kid Cairo wrote:

Laurence Holmes is a fucking weirdo, a nerd in denial, and a wannabe. Not a very good radio host either.

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Hank Scorpio

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:16 pm

Joined: Tue Aug 24, 2010 10:16 am
Posts: 20082
pizza_Place: Aurelios

312player wrote:

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

Facebook is only for burritos?? No wonder Speeps is always poking me.

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drinky wrote:

If you hate Laurence, then don't listen - don't comment. When he co-hosts the B&B show, take that day off ... listen to an old podcast of a Bernstein solo show and jerk off all day.

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Terry's Peeps

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:17 pm

Joined: Wed Jul 29, 2009 6:05 pm
Posts: 68612
pizza_Place: Lina's Pizza

Hank Scorpio wrote:

312player wrote:

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

Facebook is only for burritos?? No wonder Speeps is always poking me.

Hi.

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Hank Scorpio

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:19 pm

Joined: Tue Aug 24, 2010 10:16 am
Posts: 20082
pizza_Place: Aurelios

Terry's Peeps wrote:

Hank Scorpio wrote:

312player wrote:

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

Facebook is only for burritos?? No wonder Speeps is always poking me.

Hi.

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drinky wrote:

If you hate Laurence, then don't listen - don't comment. When he co-hosts the B&B show, take that day off ... listen to an old podcast of a Bernstein solo show and jerk off all day.

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Tall Midget

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:41 pm

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Joined: Mon Sep 26, 2005 12:55 pm
Posts: 29461
pizza_Place: Zaffiro's

Boilermaker Rick wrote:

I'm a little worried since I tend to buy large quantities of heroin through a customer loyalty program offered by the guys under the Morse L stop.

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The Original Kid Cairo

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:42 pm

Joined: Thu Apr 06, 2006 12:38 pm
Posts: 39560
Location: Barfagloggle, Indiana
pizza_Place: Pizza Hut

312player wrote:

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.

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Hawg Ass

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 2:45 pm

Joined: Mon Jul 16, 2007 2:00 pm
Posts: 30328

The Original Kid Cairo wrote:

312player wrote:

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.

I thought the same thing, but I have just given up on responding to him.

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Krazy Ivan

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 3:06 pm

Joined: Thu Mar 30, 2006 1:42 pm
Posts: 29260
Location: Parts Unknown
pizza_Place: Frozen

The Original Kid Cairo wrote:

312player wrote:

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.

I am pretty. Sure that is.... what he. Was going, for?

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Chus

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 3:26 pm

Joined: Fri Mar 31, 2006 3:29 pm
Posts: 34795
pizza_Place: Al's Pizza

Tall Midget wrote:

Boilermaker Rick wrote:

I'm a little worried since I tend to buy large quantities of heroin through a customer loyalty program offered by the guys under the Morse L stop.

Make sure you don't write "heroin" in the memo on the check.

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312player

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 4:07 pm

Joined: Sun Jan 30, 2011 10:15 am
Posts: 27591
pizza_Place: nick n vito's

Krazy Ivan wrote:

The Original Kid Cairo wrote:

312player wrote:

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.

I am pretty. Sure that is.... what he. Was going, for?

Not bad, had to look twice to see if I wrote that.

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The Original Kid Cairo wrote:

Laurence Holmes is a fucking weirdo, a nerd in denial, and a wannabe. Not a very good radio host either.

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Colonel Angus

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 7:24 pm

Joined: Sat Jul 28, 2007 1:23 pm
Posts: 16779
pizza_Place: Little Caesar's

Chus wrote:

Tall Midget wrote:

Boilermaker Rick wrote:

I'm a little worried since I tend to buy large quantities of heroin through a customer loyalty program offered by the guys under the Morse L stop.

Make sure you don't write "heroin" in the memo on the check.

No, he writes "gay sex" & it's embarrassing to cash them.

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Drop In

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Thu Feb 28, 2013 7:28 pm

Joined: Fri Aug 04, 2006 1:39 am
Posts: 13303
pizza_Place: Lanny Poffo's Sausage and More

Hawg Ass wrote:

The Original Kid Cairo wrote:

312player wrote:

I will never partake in fb ...I hope they do this to teach u all a lesson for being gay n posting all your personal buisness on the net.

That's a really ignorant ass comment man. I'm sorry, but it is.

I thought the same thing, but I have just given up on responding to him.

Th,is

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Elmhurst Steve

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Fri Mar 01, 2013 11:01 am

Joined: Thu Mar 30, 2006 10:28 am
Posts: 11792
Location: Winnetka, Illinois
pizza_Place: Lou Malnati's

The idea that Facebook might tailor ads to the individual user is not something I see as bad. If I am going to be looking at ads on their site, I prefer that they might be ads for things that might interest me. Sounds like wise marketing to me.

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Frank Coztansa

Post subject: Re: Facebook About To Know A Lot More About You

Posted: Fri Mar 01, 2013 12:56 pm

100000 CLUB