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PostPosted: Tue Dec 16, 2014 11:45 pm 
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Cigarettes, to cell phones, to... Google, PETA, AT&T, Wal-Mart, Dr. Ken??? Anybody have 75 mill a year to be Nascar Cup Series title sponsor?

Sprint will not return as Series sponsor

Citing a need to focus more directly on its core business priorities, Sprint announced it has informed NASCAR it will not extend the title sponsorship of the NASCAR Sprint Cup Series after the current agreement expires at the end of the 2016 season. "We are proud of our association with NASCAR's top series but have made the decision not to extend our sponsorship beyond the next two years," said Steve Gaffney, vice president-Marketing, Sprint. "As we look to the future, Sprint is focused on investing in maintaining a competitive edge and providing consumers with the best value in wireless.Sprint has long benefitted from the unprecedented level of brand integration available in NASCAR, and the passionate fan base that is the most loyal in sports. Without question, the NASCAR sponsorship property has been a valuable investment for us and will be for our successor."

Since the partnership began in 2004, Sprint has worked closely with NASCAR to bring many fan-friendly innovations to life, including the introduction of the FanView next generation scanner (2005), the creation of the NASCAR Sprint Cup Mobile wireless application (2008) and the debut of Miss Sprint Cup (2007), an ambassador program that now has more than 1.5 million social media followers. The constant evolution of the NASCAR Sprint All-Star Race pre-race show and the improvements to the Sprint Vision trackside programming also highlight Sprint's portfolio of fan enhancements.
"We genuinely appreciate the fans, teams, drivers, tracks and media who have been so supportive and welcoming to us during these many race seasons," said Gaffney. "We look forward to our remaining time as sponsor of the Sprint Cup Series and eventually assisting with the transition to NASCAR's next title partner."

The sponsorship extends back to 2004 when Nextel signed a 10-year partnership with NASCAR for the NASCAR Nextel Cup Series. The name changed to the NASCAR Sprint Cup Series in 2008 as a result of the Nextel/Sprint corporate merger. At the conclusion of the first 10 years, Sprint extended the partnership an additional three years taking the contract through the end of the 2016 season(Sprint)

NASCAR Statement: "NASCAR and Sprint have enjoyed a long and productive partnership that has returned significant value to both parties. We understand significant changes within Sprint and the highly competitive business environment it is in has led to a decision not to extend its Cup Series entitlement position following the 2016 season. The NASCAR Sprint Cup Series is a very unique, premium sports marketing platform with strong momentum, so we are very confident of moving forward in 2017 with an outstanding new partner. In the meantime, we look forward to Sprint's partnership on the best racing series in the world for the next two seasons."(12-16-2014)

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PostPosted: Wed Dec 17, 2014 12:07 am 
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Walmart.

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PostPosted: Wed Dec 17, 2014 12:07 am 
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Diabetes

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PostPosted: Wed Dec 17, 2014 12:21 am 
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PostPosted: Wed Dec 17, 2014 12:26 am 
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The Depends Cup!

The Trojan Cup!

please god make it something hilarious. sprint cup was just too cool, it almost replaced the missing feeling of winston going away. nextel was just awkward.

i REALLY wish it could be the bud cup, seeing as beer is their biggest sponsor and once weed comes legal they wont have to change anything.

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PostPosted: Wed Dec 17, 2014 5:29 am 
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Notice the NFL players....Nationwide, State Farm, Allstate, ....target market of people who buy insurance....NASCAR would be people who USE insurance.

National Assoc of Injury Lawyers?

Nogt so sure Walmart wants to further entrench their brand in the White Trash society. They already have it cornered.

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PostPosted: Wed Dec 17, 2014 8:54 am 
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PBR

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PostPosted: Wed Dec 17, 2014 9:59 am 
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PostPosted: Wed Dec 17, 2014 2:45 pm 
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Now I wish there was a fictitious conglomerate called "Two Girls" with a bunch of money laying around earmarked for sponsorship...

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PostPosted: Wed Dec 17, 2014 2:56 pm 
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If only Marijuana was legal down south!

The sponsorships would be pretty cool. Except I assume everyone down there just grows their own.

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PostPosted: Wed Dec 17, 2014 3:39 pm 
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Gonna need a heavy hitter for a title sponsor. Maybe GE with the NBC deal. Comcast already replacing Nationwide as second level title sponsor. Were talking Fortune Top 100!!

A company that does lots of marketing/promotion already. Gonna look into canidates tonight. Unless somebody steps up in the next 6 hours.

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PostPosted: Wed Dec 17, 2014 3:44 pm 
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Wal-Mart would seem to be a prime candidate except for the reason that bigfan already stated - they don't need to. They can do enough around the edges to get to the people.

Maybe somebody like Chik-FIl-A that is expanding across the country to get more name recognition.

NASCAR is on a serious decline. It's hard to imagine a big-time sponsor like Coca-Cola or Budweiser stepping up for the whole series because they just don't need to. It doesn't really do anything for them.

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PostPosted: Wed Dec 17, 2014 3:49 pm 
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Dow Chemicals Cup!

or ideally, Tesla Cup

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Last edited by IkeSouth on Wed Dec 17, 2014 4:04 pm, edited 1 time in total.

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PostPosted: Wed Dec 17, 2014 3:51 pm 
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KKK

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PostPosted: Wed Dec 17, 2014 3:57 pm 
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Douchebag wrote:
KKK

:roll:

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PostPosted: Wed Dec 17, 2014 4:02 pm 
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Looks like it will be the Xfinity Cup Series

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