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PostPosted: Tue Feb 10, 2015 12:54 pm 
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http://www.chicagobusiness.com/article/ ... fires-back

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The Chicago Cubs are one of two Major League Baseball teams butting heads with a startup over whether the company's "W" logo is too much like the trademarked "W" from the team's "win" flag.

WalletHub, a website run by Washington, D.C.-based Evolution Finance that allows people to compare options for credit cards, loans and other financial products and services, went public today with details of a two-year negotiation with MLB before the U.S. Patent and Trademark Office over use of the letter in its logo.

Evolution Finance applied for a trademark to its W, which is white with a green background, in February 2012. That action prompted opposition from MLB on behalf of the Cubs and the Washington Nationals, which said it could be mistaken for trademarks that either team has on the style of such a W. In the Cubs' case, the league points to the blue W on a white background, an image the team has trademarked for commercial use. The Cubs raise a flag with the logo after wins and even used it as the centerpiece of their marketing campaign in 2010 with the tagline "It's a Way of Life."

But after two years of trying to hammer out guidelines on how and when WalletHub may be allowed to use its logo, the company's CEO today called out the teams for being "bullies" in a post on the company's website.

"Aside from the fact that none of their marks look anything like the WalletHub logo (and very few people would associate the Cubs with W's these days), they're also registered for clothing and flags while WalletHub's logo is for financial services," WalletHub CEO Odysseas Papadimitriou wrote in a blog post on his company's website. "I suppose this type of frivolous corporate bullying is simply what you have to endure as a growing startup these days."


Why does this company have a problem with being sued? THEY TOLD YOU WHAT THEY'RE DOING.

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PostPosted: Tue Feb 10, 2015 12:59 pm 
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Considering this trademark is in use much more often, maybe they should sue these guys first:

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PostPosted: Tue Feb 10, 2015 1:01 pm 
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Joe Orr Road Rod wrote:
Considering this trademark is in use much more often, maybe they should sue these guys first:

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:lol: :lol:

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PostPosted: Tue Feb 10, 2015 1:03 pm 
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:lol: It's funny how the Cubs were less of a ruthless corporation when actually owned by a ruthless corporation.

The judge will throw this case out by saying "Both in MLB, and outside of MLB, the Cubs are not associated with the letter W".

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PostPosted: Tue Feb 10, 2015 1:09 pm 
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Joe Orr Road Rod wrote:
Considering this trademark is in use much more often, maybe they should sue these guys first:

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PostPosted: Tue Feb 10, 2015 1:09 pm 
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Boilermaker Rick wrote:
It's funny how the Cubs were less of a ruthless corporation when actually owned by a ruthless corporation.

BIBGO!

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PostPosted: Tue Feb 10, 2015 1:11 pm 
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rogers park bryan wrote:
Joe Orr Road Rod wrote:
Considering this trademark is in use much more often, maybe they should sue these guys first:

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Overall (10511-10065 W-L, 1876 - 2014)



Can you provide the record since 1937 when they began flying those flags?

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PostPosted: Tue Feb 10, 2015 1:12 pm 
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Curious Hair wrote:
Boilermaker Rick wrote:
It's funny how the Cubs were less of a ruthless corporation when actually owned by a ruthless corporation.

BIBGO!

Good point, but couldnt one argue that the Tribune's attitude of ambivalence toward the product on the field (because the bottom line is all that matters and that was fine) would be the ultimate in being a ruthless corporation?


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PostPosted: Tue Feb 10, 2015 1:12 pm 
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Yea, from the article the Cubs didn't initiate this lawsuit.

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That action prompted opposition from MLB on behalf of the Cubs and the Washington Nationals, which said it could be mistaken for trademarks that either team has on the style of such a W.


The Cubs have been dicks but this one is a REACH.


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PostPosted: Tue Feb 10, 2015 1:13 pm 
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Joe Orr Road Rod wrote:


Can you provide the record since 1937 when they began flying those flags?

Not nearly as quickly

Im sure you'll tell me


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PostPosted: Tue Feb 10, 2015 1:16 pm 
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Kirkwood wrote:
Yea, from the article the Cubs didn't initiate this lawsuit.

Quote:
That action prompted opposition from MLB on behalf of the Cubs and the Washington Nationals, which said it could be mistaken for trademarks that either team has on the style of such a W.


The Cubs have been dicks but this one is a REACH.
I'm sure the Cubs are really mad that MLB is doing this too!

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PostPosted: Tue Feb 10, 2015 1:17 pm 
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Boilermaker Rick wrote:
:lol: It's funny how the Cubs were less of a ruthless corporation when actually owned by a ruthless corporation.

The judge will throw this case out by saying "Both in MLB, and outside of MLB, the Cubs are not associated with the letter W".


Agree, but remember I am sure the Cubs or MLB pay a large law firm a ton of money to do a daily search to see if anyone is encroaching on a use. I would guess that the pursuit of this has legal pushing behind it. nice fees if you can get it.

HOWEVER, Having a Blue W on white background flag and selling it, is what they would go after.

Combinations of colors, fonts, applications is what is protected,

Try and open a Real Estate company with the name CENTURY in it or a Company that has a signed with Red, white and blue on the front and see how that works out for you.

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PostPosted: Tue Feb 10, 2015 1:26 pm 
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bigfan wrote:
Try and open a Real Estate company with the name CENTURY in it or a Company that has a signed with Red, white and blue on the front and see how that works out for you.
If it was an app in a different space then you'd probably be fine.

That is why this is just embarrassing for MLB and the Cubs and the Nationals. They can't honestly believe they somehow own the letter W.

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PostPosted: Tue Feb 10, 2015 1:30 pm 
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rogers park bryan wrote:
Joe Orr Road Rod wrote:


Can you provide the record since 1937 when they began flying those flags?

Not nearly as quickly

Im sure you'll tell me

Not an exact answer to the question but Kap touches on the futility in this...http://www.csnchicago.com/blog/kapman/1945-cubs-have-worst-home-record-baseball

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PostPosted: Tue Feb 10, 2015 1:36 pm 
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Father of the Year wrote:
The point being that, looking at these numbers, you see that the Cubs are probably affected by day baseball with such a poor record of success at home.

If day baseball is so terrible for the Cubs, why is it so much better for the opposing teams who aren't used to playing it?

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PostPosted: Tue Feb 10, 2015 2:18 pm 
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Curious Hair wrote:
Father of the Year wrote:
The point being that, looking at these numbers, you see that the Cubs are probably affected by day baseball with such a poor record of success at home.

If day baseball is so terrible for the Cubs, why is it so much better for the opposing teams who aren't used to playing it?


Well, there may be something to the argument that every other team is on the same basic schedule. That really shouldn't be much of an issue anymore as the Cubs' day schedule has been drastically reduced.

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PostPosted: Tue Feb 10, 2015 2:40 pm 
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Frank Coztansa wrote:
rogers park bryan wrote:
Overall (10511-10065 W-L, 1876 - 2014)
Few more years of THE PLAN and they'll be under .500!



The Cubs must have been real good two centuries ago.

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PostPosted: Tue Feb 10, 2015 3:11 pm 
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Joe Orr Road Rod wrote:

Can you provide the record since 1937 when they began flying those flags?


W 5,821
L 6,466

:shock:

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PostPosted: Tue Feb 10, 2015 3:12 pm 
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Jaw Breaker wrote:
Joe Orr Road Rod wrote:

Can you provide the record since 1937 when they began flying those flags?


W 5,821
L 6,466

:shock:

That will give Dolphin a chubby.

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PostPosted: Tue Feb 10, 2015 3:46 pm 
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Jaw Breaker wrote:
Joe Orr Road Rod wrote:

Can you provide the record since 1937 when they began flying those flags?


W 5,821
L 6,466

:shock:

You're shocked by this?

What did you think it was going to be?


They were just over .500 including their dominant run from 1880-1910.


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PostPosted: Tue Feb 10, 2015 4:03 pm 
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rogers park bryan wrote:
Jaw Breaker wrote:
Joe Orr Road Rod wrote:

Can you provide the record since 1937 when they began flying those flags?


W 5,821
L 6,466

:shock:

You're shocked by this?

What did you think it was going to be?


They were just over .500 including their dominant run from 1880-1910.


They were 1,100 games over .500 for approx the first 60 years of their existence (1876-1936) and then 600 games under .500 for the next 77 years.

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PostPosted: Tue Feb 10, 2015 4:30 pm 
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Boilermaker Rick wrote:
bigfan wrote:
Try and open a Real Estate company with the name CENTURY in it or a Company that has a signed with Red, white and blue on the front and see how that works out for you.
If it was an app in a different space then you'd probably be fine.

That is why this is just embarrassing for MLB and the Cubs and the Nationals. They can't honestly believe they somehow own the letter W.


Big time IP attorneys are paid tons of money to view these searches daily. They find anything that looks like anything they have and send a C&D letter.

This is 100% an attorney making someone aware of a situation and while they are not committed to it, they know that allowing it might be a mistake one day and they dont want it on their head, so they make an issue out of it.

I would say that if you really wanted to spend the money and fight this, you would win, but its like the NFL, they lose a large number of cases that go to trial...if you can outlast the deep pockets of the NFL. Not many can,

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PostPosted: Tue Feb 10, 2015 5:08 pm 
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Boilermaker Rick wrote:
:lol: It's funny how the Cubs were less of a ruthless corporation when actually owned by a ruthless corporation.

The judge will throw this case out by saying "Both in MLB, and outside of MLB, the Cubs are not associated with the letter W".


The Cubs invented the letter W, and ivy.

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