Agase's sack got the definitions right -

And I have to agree with the other part of the post - the Score and ESPN seemingly argue over having, literally, 5,000 more listeners in one hour vs. another. It's all relative - while I certainly see the point that both of these stations deliver peanuts as far as how many pairs of ears are out there, they do deliver an audience that provides value to advertisers - The Score is a good example (definitely not ESPN) on how to maximize a pile of shit - its called a Power Ratio - the comparison of total audience to advertiser dollars - the Score is among the Chicago market's strongest in as far as Power Ratio is concerned.

And don't be offended Score is doomed - you are a dork dude. Just look at your posts - your life is ESPN, we get it, why are you embarrassed by this?

_________________
I ain't blind and I don't like what I think I see.

Hey I don't mind being called a sports nerd - It is what it is. I love sports with a passion, I like to hear knowledgeable people talk about sports. I love sports talk radio. Feel free to call me a sports nerd. Now as far as overall, I'm far from a nerd.

_________________

I'd really be embarrassed if I worked at the score. How did the station make so many bad decisions and not correct them? When the entertainment value declines, the ratings follow. This is not a hard concept to understand, but apparently the decision makers at the station seem to have a very hard time understanding it. Until there are some significant changes, things will not really improve.

If you think that I favor ESPN, so be it, but they seem to try to be more entertaining and do sports shows, not crap like North. If you think the North show is successful, fine, but most of Chicago disagrees.

Hey - lay off the kool-aid!

Yea, I do think that you favor ESPN. Your posts have become a sort of chariacture of hit and run stupidity on these boards - but that's ok. Whether you believe it or not you have it out for the Score - everyone of your posts (and that is a fact) are anti-Score.

And I'm not sure what gave you the impression that I, or anyone else on this board, think that the North show is successful. The guy is professional successful, sans rating points, self respect and professional integrity, but his morning show is the beginning of the end of his gravy train.

_________________
I ain't blind and I don't like what I think I see.

So you think it is a well run, entertaining station? This is a very simple yes or no question.

Yes, of course I do.

_________________
I ain't blind and I don't like what I think I see.

Thank you for responding. Obviously, we disagree. I'll just leave it at that.

Well run? No. Entertaining? Yes. Ultimately, it depends on which show you're talking about. But as a boolean yes/no kind of question, "yes".

ESPN currently has one show I like: MJH. Carmen and Silvy are still a little milquetoast, but are getting better. Enough so that I'd tune them in over Mully/Hanley? No. Enough that I'd listen to them over North's last hour? Well, I've already hit my CD collection before 9am, so I'll play that until 10.

_________________
Middle Aged Crazy, like Uncle Terry

How can you claim this post is inaccurate? If by "inaccurate" you mean it gives a factual overview of how ratings work, then yes the post was inaccurate.

You truly are an idiot and we're bored with you.

(I'm also looking forward to getting my "Oh thanks for checking in, Mitch" response. Every pro-Score post is not put here by management. Come up with something else, douchebag.)

Okay, if that's what you want: "Oh thanks for checking in, douchebag."

While I understand that sports radio might only get so many listeners, North should be destroying the Mike and Mike show.

The Score has the ability to Push local sports and still they don't outdraw ESPN?

But I have no clue how to run a business so I will just go back to flipping burgers and working the fry machine.

_________________
"That's what the internet is for. Slandering others anonymously." Banky
“Been that way since one monkey looked at the sun and told the other monkey ‘He said for you to give me your fuckin’ share.’”

That's what Mitch and his minions should be doing, because they have NO idea how to run a station either. C'Mon Ed tell us all how they "outbill the others". The station is putting out a shitty product and it shouldn't.

I apologize for being wrong on one item, the details of a rating point. I was wrong on that. However, I stand by everything else-the sore is a low class, low rated station with incompetent management and egomaniacs for hosts that seem to be losing listeners.
North's show is absymal, Murphy's show is the same thing everyday, Dougie's show is silly and the best of the rest after 8 sucks. B&B, love them or hate them, no middle ground. Mully is a decent listen, what else is there? None of the shows sound professional, little wonder the ratings are poor.
Believe me, a Hispanic talk and news show would do far better for Infinity, ratings wise. The format is not a dominate format and continuing to come in number 2 in a 2 station competition is NOT impressive. Sorry I was wrong on one point, but the format on 670 IS DOOMED unless big changes are made.

I'll speak for Ed (because its me on another computer) . . .

The Score has consistently out-billed MVP for a myriad of reasons -
- Score sales staffs have generally been of a higher caliber (they have more experience, they have better relationships, they have contacts, etc.)
- The Score has more inventory to sell, on average - ESPN is bogged down with a lot of national spots that run inside of its national programming and they provide less spot inventory for the sales staff to sell
- The Score's audience historically has been more sought after than ESPN's - I'm not saying it happens with every advertiser, but there is definitely a better track record of listener response. They also have had the luxury of being able to build talent (North, Bernstein, etc.) and audiences were built, along with loyalty to these shows and the products and services that are advertised in them. (Stewart's coffee, various strip clubs, mortgage brokers, energy drinks, beer). There are at least 10 advertisers that can look at the Score in the past ten years and say that The Score was the reason for their marketing success - who the fuck can say that about ESPN?
- The Score's stable of personalities offers advertisers something they can sink their teeth into - Mike North, B&B, Buffone - these guys have played a role in helping to build advertiser support through appearances, voice overs, testimonials, etc. - ESPN just doesn't do this- who the hell would want to go see MJH over Mike North? Carmen and Silvy over B&B? Who is going to bring more attention to your product or place of business- a boisterous, un-educated and silly sounding Mike North who can really pimp himself, or a whiny fat ass like Teinowicz telling you how he is just like you and a loud-mouthed smooth talking know it all jerk off like McNeil?
- The failure of ESPN's efforts to sell the White Sox is the biggest reason the Score out-bills them - and no, not because it takes so much of their inventory, it is because they could never sell it! They gave the product away, and drove the P&L of the station into the crapper for 10 years. With a product driven by personality and entertainment the Score's sales staff kicked the living shit out of ESPN.

And please, let's all stop the "poorly run" crap - because it is crap written by people who have obviously never worked in radio. The Score is a profitable radio station property in a top 3 market that is owned by one of the country's largest media companies. No matter how much turnover you hear about on the sales side, the station still makes its numbers, and will continue to do so. The only real question is not how many more share points or ratings MVP will get (which is in serious jeopardy with B&B firmly entrenched in PM drive), it is the giant, sucking black -hole they will be left with when they can't even give away a Bulls or White Sox spot.

Ed, if that's you, you know you can log in from ANY computer, y'know?!?

Wasn't Laurence in the sales dept? I'm not saying, I'm just saying.


That might be true, but I would've thought that Infinity's national sales force would have sold more inventory than you say they do. Still, Infinity is selling for a variety of radio formats, whereas everyone knows the type of station an ESPN affiliate is, and can do better targetting. What I'm saying is, I sort of expect their national sales guys to be able to sell more inventory...


More personalized spots; better association of hosts to products. I'll buy that, especially in the Score's early days. Is it as true, now? Probably less so.

I think this is a major tenet of North's worth to a station, BTW, is his ability to provide extremely identifiable promos for the advertisers. At times, I think that's more important than his hosting abilities. These forays into doing spots on TV, while they haven't all been successful, help keep North's value as an endorser up.

_________________
Middle Aged Crazy, like Uncle Terry

My oldest post now.

_________________

I miss Ed Asner.

_________________
There are only two examples of infinity: The universe and human stupidity and I'm not sure about the universe.

You are a nerd, Ray.

_________________
We all have private ails. The troublemakers are they who need public cures for their private ails.- Eric Hoffer