Starting a podcast for the purpose of generating revenue is the wrong reason to start a podcast. As mentioned above, there are FAR too many free options.

First you launch the podcast.

Then you build the brand and feel.

The sponsors will find you.

I am not a legal expert, how many times do I have to say it?

first of all this is not about basketball. im basically calling him an enabled lazy malcontent. you seem to not have a problem with that in this specific case. maybe generally too. to be clear i actually like him when he's engaged. i wasn't tuned in during his time with Terry and I chose 670 over his ESPN show when he was there, so most of my sample size is limited to the Mac and Speigs show. I understand he built up his rep during the earlier days and then at ESPN. Like I said, I liked him with Matt...when he showed up. But it's hard to couch praise in anything other than criticism because he was so unpredictable in terms of the energy or lack thereof that he brought to the show. It became offensive because whether you're a star or not at the very least you have to deliver to earn your check, and at some point he apparently became fine with collecting a check for delivering nothing. that's fine if that's your thing. maybe he caught whatever Terry had before a real illness forced him to retire last month.

.)

Starting a podcast for the purpose of generating revenue is the wrong reason to start a podcast. As mentioned above, there are FAR too many free options.

First you launch the podcast.

Then you build the brand and feel.

The sponsors will find you.

Add in some XRT shifts for his buddy Solk, and a podcast tied to 670 but where he gets a bigger share of the revenue (see Feder's deal with the Tribune before they self-destructed and he was obligated to publicly call them a bunch of fools) and he's probably there with time to spend in Canada fishing.

It sounded like he wanted to say a little more about Laurence, but he held back.

There is not a damned thing wrong with people who are bull shitters.

He knew what would happen if he did.

That may be true for guys that don't have any experience when starting a podcast, but advertisers will be more likely to link up with a seasoned-pro from Day 1. Of course the ad dollars will be heavily impression-contingent, as they are for any digital media, but they are far less likely to impose impression/download minimums on a "name" in the industry starting a podcast.

This is doubly so if said "name" can link up with one of the established podcasting networks like Podcast One (owned by Hubbard, I believe).

Good Dolphin would whip his ass?

Would there be more money to be had if there was a separation of rates for impressions vs conversions (via mentions during the podcast 'x' number of times), or is they typically sold as a package deal, so to speak?

Just seems that maybe, for example, some outfit like The Score would be more interested in click-here banner ads seen from impressions as opposed to maybe a local business (Fred's Farmer's Market wherever whenever) would rather go with the in-podcast mentions.

I'm not Dr. Marketing so I don't really know my ass from a hole in the ground about it.

For instance they were never taught that Columbus was a slave owner.

From what I've seen, podcasts tend to separate the kinds of ads, yes. The Direct Response route is usually chosen by smaller companies that prefer a pay-as-you go plan, and they'll happily throw in a bounty on sales tied to your show (via coupon code, let's say) rather than have to front a certain amount of cash. Though big-time brands have little need for that kind of direct marketing, so they'll negotiate based on a reasonably-agreed upon number of plays/mentions/positioning during a show.

The differences allow for a podcast to sustain themselves with affiliate links and coupon codes (Amazon, Stub Hub, Mack Weldon, that shit wine Bernstein sells) while they build viewership and sell show branding, pre-rolls, etc.

But with someone like Mac, his podcast can go directly to StubHub or DraftDuel for commitments before the show even starts, whereas the CFMB Review would have to show them reams of download figures. So yeah, more money in diversifying ad types, and more money up-front if the show has a marquee name.

I wonder how often Jurko would call out Bernstein on bs

I am not a legal expert, how many times do I have to say it?

He knew what would happen if he did.

The victims are the American People and the Republic itself.

He knew what would happen if he did.

The victims are the American People and the Republic itself.

He knew what would happen if he did.

The victims are the American People and the Republic itself.

Also if you fuck someone like they are a millionaire they might go try to be one.