http://sportsradiopd.com/2017/07/sports ... e-country/The spring produced another quarter of smiles and success for both area sports radio brands. The return of the world champion Chicago Cubs and playoff appearances by the Chicago Bulls and Chicago Blackhawks were helpful factors in fueling the interest of Chicago sports fans.
670 The Score rode the wave to victories among Men 25-54 M-F 6a-7p and M-SU 6a-Mid. The station was 1st for the full week and 2nd during weekday prime hours.
In mornings, The Score enjoyed a three point advantage over ESPN 1000 thanks to a great performance from Mully and Hanley. The Chicago sports radio duo has consistently outperformed Mike and Mike, which airs on ESPN 1000 but originates out of Bristol, CT.
The competition was tighter in middays. As you process these numbers, keep in mind that the two stations configure their lineups differently so there are some overlaps between shows.
Starting with The Score, during the hours of 9a-1p, Spiegel and Parkins nipped ESPN 1000 by one tenth of a point. However, from 1000’s vantage point, David Kaplan’s show airs 9a-12p, and during those 3 hours he was tied with The Score’s program with just under a four share.
1000’s second midday program, Carmen and Jurko, occupy the airwaves between 12p-2p. That means they go head to head against Spiegel and Parkins for 1 hour and opposite The Score’s afternoon show Bernstein and Goff for an hour. During the 12p-2p hours, The Score was ahead by a little more than a point.
Where the news was strong for ESPN 1000 was in afternoon drive where Waddle and Silvy continue to dominate. The popular drive time show finished #1 between 2p-6p with just under a five and a half share. Given that W&S has to overcome a top notch show on The Score and the addition of Chicago Cubs day games during baseball season, that’s nice coo for the folks inside 1000’s offices.
However, for the folks at The Score, Bernstein and Goff’s afternoon program air between the hours of 1p-6p. During those hours, the show placed 1st with a little more than a five share. 1000 trailed by only two tenths of a point during that time frame.Bernstein and Goff are only "winning" 1p-6p because Cubs pregame beats the lead-in given by Carmen and Jurko to W&S, and even then, they're leading by mere tenths of a point. Head-to-head, Bernstein & Goff are getting crushed in the key demo
with Cubs baseball propping them up.
It's OK, though, these ratings only measure the ears of people advertisers are interested in, they don't account for souls moved.
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