Tad Queasy wrote:
beni hanna wrote:
Hank Scorpio wrote:
Its one thing to say something off the cuff and have it be misconstrued in one way or another. I'm constantly shocked how ads and TV programs manage to screw things up and create controversies like this. Maybe it's because I'm a pessimist but any time I am coming up with a new idea/plan at work, I always think "How is this going to fuck me up in the long run?" How do they not have one person in a pitch meeting, during casting, during filming even, pipe up and say 'is it a good idea to have a soap commercial show a black person turning white?'
No persons of color in the decision making? Not their demographic maybe, so they were excluded out of any pre-screening commercials that were run for the 'target demographic'
Dove has gone out if their way in recent years to be inclusive, diverse, body positive, etc. in their ads. Given that, I would be surprised if a variety of people are not involved in either the creation or screening of their ads.
Then in my humble opinion whoever was involved in the process were not paying attention to current events, and what can be construed negatively in the public light. This is not a ground breaking ad that campaign. There are many ways to show soap cleans without running the risk of creating controversy. If Dove is not trying to stir up controversy, they should have paid closer attention to what might stir up controversy. Why create a potentially damning ad if something else will suffice just fine.
Interesting...Flip side: Dove runs the ad knowing it will create mild controversy (buzz). If you can get Trump or someone like him to tweet how much he loves Dove, and this is all nonsense in his most condescending way, Dove may have just increased sales.
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