Why does our 50,000 watt clear channel station broadcast NIU basketball? What's the potential audience for this? 10 people in Sycamore and a couple hundred in DeKalb? What a waste?

They had the money, that's how. Gotta hedge the sunk cost of Pappy's salary somehow.

_________________
It's a bird, it's a plane, it's a goddamn shame.

http://www.TheCommittedIndian.com/

It's like when they let Flounder pledge the Animal House...they need the dues.

It helps the Score because then they don't have to find/pay hosts to do sports talk radio during those timeperiods.

Probably had to take it in order to get NIU football (which plays to 210 people in DeKalb and 15 in Sycamore) as well.